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ImmutaImmutaUnited States

Director, Revenue Marketing

Leads strategy and execution of revenue marketing to generate pipeline across digital, field, partner, lifecycle, and international channels. Requires 7-12 years B2B SaaS marketing experience, ABM expertise, sales alignment, and AI-forward mindset.

160k – 185k/yr
Remote7+ YOEGrowth Marketing

About the role

How You'll Make an Impact

  • Own the Revenue Engine: Build and execute an integrated pipeline strategy across marketing channels, connecting digital, field, partner, and lifecycle programs into a cohesive, high-performing system.
  • Modernize Campaign Strategy: Redefine how campaigns are designed and executed, leveraging AI, intent signals, and data to drive smarter targeting, stronger engagement, and higher conversion.
  • Turn Events into Pipeline Drivers: Elevate field marketing and events into measurable revenue programs with clear account targeting, structured follow-up, and defined pipeline outcomes.
  • Scale International Growth: Align and empower regional marketing efforts across EMEA and beyond, balancing global strategy with local market nuance.
  • Strengthen Sales Alignment: Build deep partnerships with Sales to ensure marketing programs translate into effective sales engagement and follow-up.

What You'll Own

  • Build quarterly and annual revenue marketing plans aligned to company goals and sales priorities
  • Design and execute integrated campaigns across inbound, outbound support, ABM, partner, and lifecycle channels
  • Oversee field marketing and events, including local programs, executive events, trade shows, webinars, and partner activations
  • Lead international revenue marketing strategy and coordinate regional execution
  • Partner with GTM Engineering to improve targeting, intent utilization, workflow automation, and sales actionability
  • Partner to define target accounts, campaign priorities, and program alignment with Sales and Product Marketing
  • Manage program performance, funnel metrics, and budget allocation
  • Establish and evolve reporting on marketing contribution to pipeline creation, conversion, and program effectiveness
  • Guide and develop a high-performing team across field and international marketing

Who You Are

  • 7 - 12 years of experience in B2B SaaS or enterprise technology marketing
  • Proven success in demand generation, revenue marketing, ABM, or integrated pipeline programs
  • Hands-on experience executing across digital, field, partner, and lifecycle marketing channels
  • Strong understanding of field marketing and event strategy, from local programs to large-scale industry events
  • Track record of driving pipeline and conversion in a data-driven environment
  • Experience partnering closely with sales teams and revenue leadership
  • Ability to balance proven marketing fundamentals with new approaches and experimentation
  • Curiosity and enthusiasm for AI, automation, and modern marketing practices
  • Strong strategic thinking paired with a willingness to stay close to execution
  • Excellent cross-functional leadership and communication skills

Skills

ABMDemand GenerationPipeline ManagementField MarketingEvent StrategyAIAutomationIntent DataGtm EngineeringFunnel Metrics
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