Director, Growth
Architect and operate the full-funnel growth engine for a B2B healthtech SaaS company. Hands-on role building paid/organic channels, measurement infrastructure, creative systems, and cross-functional GTM alignment.
About the job
What You'll Do
Full-Funnel Growth System Ownership
- Design and own the full‑funnel growth architecture: paid (search, social, programmatic, video), organic (SEO, content, web), ABM, partnerships, and referral.
- Build the experimentation infrastructure — test frameworks, audience segmentation, offer variants, landing page scaffolding — and run rapid learning cycles.
- Engineer the demand‑to‑pipeline path: ICP definitions, routing logic, handoff SLAs, and Sales feedback loops.
- Identify new channels and build the playbook before you scale spend.
Growth Stack & Analytics
- Instrument the growth funnel end‑to‑end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling.
- Partner with RevOps and Analytics to establish taxonomy, data hygiene standards, experimentation frameworks, and attribution models that hold up under scrutiny.
- Build dashboards and reporting infrastructure that make the "what's working" question answerable in real time — and translate results into insights, next actions, and investment guidance for Marketing and GTM leaders.
The Creative System
- Translate the brand narrative into a modular creative system: reusable components, briefing templates, concept libraries, and asset testing frameworks.
- Brief internal partners and external agencies with enough precision that output is consistent and on-brand without requiring constant oversight.
- Ensure every touchpoint — ads, pages, nurture, physical — reinforces positioning and elevates trust.
Agency & Vendor Operations
- Build the operating model for external partners (media, creative, CRO, SEO): clear briefs, performance expectations, and accountability structures.
- Negotiate scope, track outcomes, and keep learning velocity high.
Cross-Functional Alignment
- Serve as the DRI for growth: set strategy, run the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities and decision criteria.
- Build influence without line authority — turn cross‑functional stakeholders into an integrated growth squad.
- Maintain a transparent roadmap and experiment backlog; communicate trade‑offs and learnings frequently.
What You Have
- Senior, hands‑on experience building integrated growth programs in B2B SaaS; healthtech experience a plus.
- You're equally comfortable instrumenting a funnel as writing a high‑conversion brief — you've shipped real things in both modes.
- Strong systems instinct: you design processes, taxonomies, and operating cadences that other people can actually use.
- You influence without authority, move fast with incomplete information, and maintain high standards while doing it.
- A bias toward building: when something doesn't exist, you make it.
Nice to Have
- Built ABM motions in close partnership with Enterprise and Mid‑Market Sales.
- Run product‑led and sales‑led motions in parallel.
- Worked with data science on incrementality testing or advanced attribution.
- Scaled a performance creative system across channels — briefing, asset libraries, structured testing.
Skills
Salesforce, HubSpot, Ga4, Webflow, ABM, SEO, Attribution Modeling, Experimentation Frameworks, B2B Saas Growth, Paid Media
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