Director, Website Marketing

What you'll do

• Define and own the vision, strategy, and execution of NinjaTrader.com and all sub-brand sites, aligning to company growth goals and establishing the website as a primary driver of customer acquisition and revenue.
• Partner with internal teams and external partners to manage and advance SEO and AEO across business units, ensuring alignment across Marketing, Product, Brand, and Engineering on priorities and execution. This includes influencing and executing large-scale initiatives such as site migrations, brand consolidation, and new product launches.
• Own CRO strategy and champion a culture of experimentation across the website between organic and paid initiatives, building and executing a structured testing roadmap to continuously improve user journeys, funnel performance, and conversion rates.
• Lead and develop a high-performing website team spanning technical web development, CRO, and content, setting clear goals, driving accountability, and elevating execution standards.
• Monitor and own site health. Proactively identify technical issues, track Core Web Vitals, and ensure performance, crawlability, and indexability standards are maintained across all properties.
• Pull and synthesize performance reports across organic, CRO, and site health metrics, translating data into clear strategic direction and executive-ready insights.
• Support international expansion strategy across 10+ EU markets, including localization, technical SEO, AEO, GEO, and scalable content frameworks to achieve targeted growth outcomes.

What you'll need

• 8+ years of experience in SEO, website marketing, or digital strategy, with a track record of owning end-to-end website strategy and execution.
• Proven ability to drive measurable business impact through website initiatives, including organic growth, conversion rate optimization, and funnel performance.
• Experience translating strategy into actionable roadmaps and leading complex cross-functional initiatives, with the ability to influence senior leaders and align teams across Marketing, Product, Brand, and Engineering.
• Deep expertise in SEO, including technical SEO, site architecture, content strategy, international SEO (hreflang), and emerging areas such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Hands-on experience with CMS platforms and analytics/SEO tools (e.g., GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog), paired with a strong data-driven mindset.
• Strong product and program management orientation, with the ability to prioritize effectively and drive execution across multiple workstreams.

Bonus points for

• Experience leading website strategy within fintech, trading platforms, or other highly regulated industries.
• Experience scaling international or multilingual web ecosystems across multiple markets.