Director, Growth Marketing - Commercial

Key Responsibilities

• Develop and execute segment-specific go-to-market strategies for physical security and energy/utilities, including tailored messaging, channel mix, and campaign approaches that resonate with buying committees
• Quarterback cross-functional teams, including digital marketing, content, social media, event marketing, email/lifecycle, customer marketing, and channel partners, to plan and execute integrated campaigns
• Design and run account-based marketing (ABM) programs targeting high-value accounts within priority segments, coordinating personalized outreach across digital, events, and direct channels
• Own the development and management of the overall commercial marketing program calendar. Ensure stakeholders understand what programs and activities are planned and executed
• Analyze pipeline and marketing data regularly to report on campaign performance and identify opportunities for improvement. Use insights to optimize ongoing and future campaigns to exceed growth targets
• Manage contractors and marketing budgets efficiently, ensuring spend is aligned with program objectives and delivers positive returns
• Continuously test and iterate on marketing tactics, channels, and technologies, including A/B testing, funnel experiments, and new platform evaluation, to improve campaign effectiveness and ROI. Document and share learnings with the broader team
• Own Skydio's presence at key industry trade shows, roadshows, conferences, and events. Plan and execute a regular cadence of webinars, live demos, and virtual events that showcase Skydio's capabilities to target buyers and generate qualified pipeline

What Would Make You a Good Fit

• 7–10 years of experience in growth marketing, demand generation, or integrated B2B marketing, preferably in technology, industrial, or hardware companies selling to multi-layered buying teams
• Proven track record of building and scaling integrated growth marketing programs that generated $100MM+ in pipeline
• Exceptional at managing multiple initiatives simultaneously with a clear eye for details and the ability to prioritize effectively to meet tight deadlines without compromising quality
• Strong analytical skills with hands-on experience building dashboards, articulating attribution models, and compiling performance reports that translate data into actionable program decisions
• Significant experience leading and influencing cross-functional teams and partners to execute programs and achieve goals without direct authority
• Hands-on experience with marketing tools and platforms including Salesforce, Marketo, common paid ad platforms (Google, LinkedIn, Meta), Google Analytics, ChatGPT/Claude/Gemini
• Strong messaging and copywriting skills
• Ability to be in our San Mateo, CA office 3 days per week

Additional Desired Experience and Skills

• 2–4 years of experience marketing within the physical security, energy/utilities, or critical infrastructure sectors
• Certifications in Google Analytics, AdWords, Marketo, Salesforce

Compensation

• Annual base salary range: $150,000 - $220,000
• Equity in the form of stock options
• Comprehensive benefits: health insurance, paid vacation, sick leave, holiday pay, 401K