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Muck RackMuck RackUnited States

Director of Growth

Lead SEO, GEO, and website strategy to drive organic traffic, pipeline, and revenue. Own experimentation, CRO, and cross-functional collaboration with Product, Engineering, and Content teams.

150k – 180k
Remote7+ YOEGrowth Marketing

About the role

Responsibilities

  • Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
  • Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
  • Partner closely with content team to develop and scale high impact, search driven content
  • Identify and execute programmatic and highly scalable SEO and GEO opportunities
  • Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
  • Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
  • Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
  • Collaborate with Product, Engineering and Design to improve site performance and UX
  • Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
  • Build and lead a high-performing team over time as the function scales

Requirements

  • 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
  • Proven track record of scaling organic traffic and driving meaningful business outcomes
  • Deep expertise in technical SEO, content strategy, and website optimization
  • Strong understanding of how websites function as growth products (UX, CRO, information architecture)
  • Experience partnering cross-functionally with Product, Engineering, and Content teams
  • Highly analytical, with the ability to translate data into insights and action
  • Comfortable operating both strategically and hands-on in a fast-moving environment
  • Experience with experimentation frameworks and A/B testing tools
  • Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
  • Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

Nice-to-Haves

  • Experience building and leading high-performing teams

Compensation & Benefits

  • Base salary range: $150,000–$180,000
  • Annual bonus eligibility
  • Equity
  • 401(k) with employer contributions
  • Comprehensive medical, dental, vision, disability, and life insurance
  • 100% premium coverage for individuals on high-deductible plans
  • Employer-funded HSA contributions
  • Quarterly wellness stipend and free Headspace subscription
  • 4+ weeks of PTO, plus paid sick and mental health days
  • 13 paid holidays
  • Up to 16 weeks of fully paid parental leave
  • Home office stipend, phone and internet reimbursement, coworking membership
  • Unlimited access to Coursera and O’Reilly
  • 2 additional PTO days annually for learning and development

Skills

SEOTechnical SeoGeoContent StrategyConversion Rate OptimizationA/B TestingGoogle Search ConsoleAhrefsScreaming FrogInformation Architecture

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