Director, Growth Creative

Key Responsibilities

• Set and drive strategy for Growth Creative: Define the vision, creative roadmap, prioritization framework, and brand guidelines for creative across all marketing channels. Translate performance signals and audience insights into clear strategic direction.
• Lead and grow the team: Manage and develop a high-performing team across creative strategy and production (FTE, freelance, and agency). Own hiring, coaching, and org design for the function.
• Own the creative-to-performance loop: Set creative KPIs, build and own the test-and-learn framework, and collaborate with channel management to close the gap between what we make and how it performs.
• Build systems that scale: Design the operating model, workflows, and production infrastructure that consistently deliver high-volume, high-quality creative across multiple channels and audience segments.
• Be the internal expert on creative: Serve as the cross-functional voice on all things creative (brand expression, audience POV, commercial brand, and creative standards) including direct partnership with exec leadership.

Requirements

• 7–9 years of experience in creative strategy or performance marketing, ideally with a meaningful stretch in a high-growth DTC environment or a performance creative agency.
• Think strategically from first principles; able to set a long-term creative vision and explain decisions.
• Strong creative instincts, especially for what will or won’t work in paid ads. Able to level up creative quality, diversity, and brand.
• Talented people leader with track record of hiring, developing, and managing large teams, including creatives. Sharp discernment for team performance.
• Built creative systems from scratch. Comfortable designing for complexity and building for scale.
• Fluent in performance metrics; drive creative analysis end-to-end from insight to action. Strategy rooted in performance data.
• Able to lead and influence across teams: low-ego, strong POV, move cross-functional decisions forward with senior leaders.
• Thrive in high-growth, high-stakes environments; comfortable being both strategic and a systems builder.