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HoverHoverSan Francisco, CA

Growth Marketing Manager

Growth Marketing Manager responsible for building and owning Hover's organic acquisition engine through technical SEO, content strategy, and emerging Generative Engine Optimization (GEO) for AI-powered search. Requires 4-6 years experience scaling organic programs, deep technical SEO expertise, and cross-functional collaboration.

156k – 192k
Hybrid4+ YOEGrowth Marketing

About the role

Responsibilities

  • Own Hover's long-term organic growth strategy across SEO and GEO.
  • Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
  • Create and evolve a content strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
  • Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
  • Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
  • Establish reporting frameworks that connect organic traffic to qualified leads, pipeline, and business impact.
  • Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
  • Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
  • Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.

Requirements

  • 4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a related discipline.
  • Hands-on experience leading both technical SEO and content strategy.
  • Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
  • Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
  • Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
  • Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
  • Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
  • Excellent written communication and editorial judgment.
  • Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.

Nice-to-Haves

  • Experience with HubSpot.
  • Experience working at a high-growth B2B SaaS company.
  • Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
  • Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
  • Experience managing agencies or freelance content partners.

Compensation & Benefits

  • Competitive salary and meaningful equity in a fast-growing company.
  • Comprehensive medical, dental, and vision coverage for you and dependents.
  • Unlimited and flexible vacation policy.
  • Generous paid parental and new child bonding leave.
  • Mandatory Self-Care Days each month.
  • Remote Wellbeing Resources including fitness classes, meditation tools, virtual therapy, and family planning assistance.
  • Learning budget for management training, conferences, workshops, or certifications.

US base salary range: $156000 - $192000

Skills

SEOTechnical SeoContent StrategyGenerative Engine OptimizationGeoAhrefsSemrushScreaming FrogGoogle Search ConsoleHubSpotCore Web VitalsStructured Data

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