Growth Marketing Manager
Growth Marketing Manager responsible for building and owning Hover's organic acquisition engine through technical SEO, content strategy, and emerging Generative Engine Optimization (GEO) for AI-powered search. Requires 4-6 years experience scaling organic programs, deep technical SEO expertise, and cross-functional collaboration.
About the job
Responsibilities
- Own Hover's long-term organic growth strategy across SEO and GEO.
- Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
- Create and evolve a content strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
- Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
- Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
- Establish reporting frameworks that connect organic traffic to qualified leads, pipeline, and business impact.
- Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
- Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
- Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.
Requirements
- 4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a related discipline.
- Hands-on experience leading both technical SEO and content strategy.
- Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
- Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
- Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
- Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
- Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
- Excellent written communication and editorial judgment.
- Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.
Nice-to-Haves
- Experience with HubSpot.
- Experience working at a high-growth B2B SaaS company.
- Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
- Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
- Experience managing agencies or freelance content partners.
Compensation & Benefits
- Competitive salary and meaningful equity in a fast-growing company.
- Comprehensive medical, dental, and vision coverage for you and dependents.
- Unlimited and flexible vacation policy.
- Generous paid parental and new child bonding leave.
- Mandatory Self-Care Days each month.
- Remote Wellbeing Resources including fitness classes, meditation tools, virtual therapy, and family planning assistance.
- Learning budget for management training, conferences, workshops, or certifications.
US base salary range: $156000 - $192000
Skills
SEO, Technical Seo, Content Strategy, Generative Engine Optimization, Geo, Ahrefs, Semrush, Screaming Frog, Google Search Console, HubSpot, Core Web Vitals, Structured Data
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