Product Marketing Manager
Builds product marketing function by developing messaging, positioning, personas, video content, and sales enablement materials for AI-powered healthcare SaaS platform. Translates technical capabilities into compelling narratives for payer audiences, supporting launches and GTM success.
About the job
Key Responsibilities & Skillsets
Messaging & Positioning (Support & Execution)
- Assist in developing and refining product messaging, positioning, and value propositions across the platform.
- Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
- Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
Persona Development & Customer Insight
- Support the development of personas by gathering and synthesizing customer, sales, and market insights.
- Help map customer pain points and workflows across the payment integrity lifecycle.
- Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
Video-Forward Storytelling & Core Asset Library
- Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams (e.g., product explainers, release highlights, buyer-specific narratives).
- Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content.
- Ensure content aligns with overall product messaging and clearly communicates customer value.
Product Launches
- Assist in coordinating product launches in partnership with Product Operations and Marketing.
- Help develop launch materials, internal communications, and enablement resources.
- Support execution of repeatable launch processes and post-launch learnings.
Sales Enablement
- Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights.
- Work with sales teams to understand common objections and areas where messaging can improve.
- Contribute to training and enablement efforts to support field teams.
What You Bring (role requirements)
Experience
- Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies.
- Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
- Experience partnering closely with product, operational, and sales counterparts.
Personal Attributes
- Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly.
- High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.
- Technical Fluency: Able to engage product and data science teams to understand what’s real, what’s differentiated, and what needs nuance.
- Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction.
- Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context.
- Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve.
Additional Requirements
- Experience building and scaling product marketing “from the ground up” is strongly preferred.
- Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems.
Skills
Product Marketing, Messaging, Positioning, Value Propositions, Persona Development, Video Content, Scripting, Sales Enablement, Product Launches, B2B SaaS, Healthcare Technology, Ai Capabilities, Customer Insights, Pitch Decks, Competitive Analysis
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