Product Marketing Manager

Key Responsibilities & Skillsets

Messaging & Positioning (Support & Execution)

• Assist in developing and refining product messaging, positioning, and value propositions across the platform.
• Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content.

Persona Development & Customer Insight

• Support the development of personas by gathering and synthesizing customer, sales, and market insights.
• Help map customer pain points and workflows across the payment integrity lifecycle.
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content.

Video-Forward Storytelling & Core Asset Library

• Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams (e.g., product explainers, release highlights, buyer-specific narratives).
• Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content.
• Ensure content aligns with overall product messaging and clearly communicates customer value.

Product Launches

• Assist in coordinating product launches in partnership with Product Operations and Marketing.
• Help develop launch materials, internal communications, and enablement resources.
• Support execution of repeatable launch processes and post-launch learnings.

Sales Enablement

• Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights.
• Work with sales teams to understand common objections and areas where messaging can improve.
• Contribute to training and enablement efforts to support field teams.

What You Bring (role requirements)

Experience

• Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies.
• Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
• Experience partnering closely with product, operational, and sales counterparts.

Personal Attributes

• Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly.
• High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.
• Technical Fluency: Able to engage product and data science teams to understand what’s real, what’s differentiated, and what needs nuance.
• Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction.
• Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context.
• Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve.

Additional Requirements

• Experience building and scaling product marketing “from the ground up” is strongly preferred.
• Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems.