Product Marketing Lead

Responsibilities

• Serve as the in-house expert on our market and customers by conducting competitive research, market analysis, ICP development, and win/loss analysis.
• Lead Marketing’s go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans.
• Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms.
• Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success.
• Create and deliver enablement assets—including playbooks, one-pagers, decks, and battle cards—to support Sales and Customer Success effectiveness.
• Drive product-led growth initiatives that increase adoption and expansion among existing customers.
• Collaborate closely with cross-functional teams across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless execution of product marketing initiatives.

AI Focused Impact

• Integrate AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption.
• Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions.
• Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation.
• Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI-enhanced products.
• Champion responsible, high-impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency, experimentation, and go-to-market performance.

Requirements

• 7+ years of B2B product marketing experience in a high-growth, fast-paced startup/scale-up environment.
• Proven success partnering with Product Management, Sales, Customer Success, and Revenue Operations in a multi-product organization.
• Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product-led growth motions.
• Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance.
• Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral.
• Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging.
• Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives.
• Clear history of enabling sales teams to meet and exceed their goals.
• Strong leadership presence with the ability to influence stakeholders, foster collaboration, and drive results across teams.
• Excellent communication, planning, and interpersonal skills.
• Comfort operating in ambiguity with a creative, critical-thinking mindset.
• Experience in adtech, marketing measurement or programmatic media.