Field Marketing Manager

Responsibilities

Events

• Own regional sponsored events end to end: identify the right conferences and sponsorships, then plan and execute Fable’s presence (booth, speaking, staffing, lead capture)
• Run Fable-led events, including dinners, happy hours, roadshows, and executive roundtables, from concept through on-site execution
• Manage vendors, venues, logistics, swag, and assets, and negotiate the contracts behind them
• Coordinate with Channel Account Managers on channel marketing events
• Bring channel partners into regional Fable events where it amplifies impact
• Contribute to the execution of nationwide conferences

Field Campaigns and Sales Alignment

• Coordinate field campaigns with Sales, including direct mail, tech-partner collaborations, and targeted account-based plays
• Partner with regional sales leaders on target accounts, invite strategy, and run-of-show
• Own a unified regional event and campaign calendar aligned to pipeline goals

Marketing Collaboration and Integrated Campaigns

• Collaborate closely with the broader marketing team to ideate on field marketing strategy
• Plug field marketing into broader campaign pushes, bringing the field perspective to integrated campaigns
• Offer input early in campaign creation so field tactics are built in from the start

Follow-up and Pipeline

• Drive event follow-up: arm sales reps and SDRs with guidance, sequences, talking points, and assets
• Carry a regional sourced-and-influenced pipeline target so field marketing is measured on revenue

Measurement and Budget

• Define clear success metrics for every program, report on performance, and adjust strategy based on the results
• Partner with marketing ops on lead capture, routing, and event-to-pipeline attribution in HubSpot
• Plan, manage, and track field marketing expenses

Requirements

• Experience at early stage startups working in a fast-paced environment
• Proven track record of owning events and programs end-to-end
• Familiarity with HubSpot for tracking leads and attribution
• Takes a first-principles approach to leveraging AI to automate repetitive tasks or improve efficiency

Nice-to-Haves

• Comfortable building repeatable playbooks and templates
• Curious about how tools, automation, and AI can make field marketing faster and smarter
• Budget-disciplined, treating spend like it’s your own and showing the ROI