Customer Marketer

What you'll do

• Own case study production from interview to publish, and make sure reps actually use the content.
• Build and manage a testimonial library that's always fresh, always accessible, and growing.
• Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities, and more.
• Own public advocacy at scale. Build and run a program that gets advocates singing Apollo's praises on LinkedIn, G2, community forums, and beyond.
• Help Sales close by finding the right customer reference match fast when a rep needs one.
• Build AI-powered systems for tracking, matching, outreach, and production across advocacy programs.
• Build the strategy to scale the customer advocacy program and bring customer stories to the forefront of Apollo's brand.
• Experiment with community programming such as dinners for VP+ buyers, podcast series with power users, online communities for GTM leaders, and AMAs.

What you bring

• 5+ years in customer marketing, community, or advocacy at a B2B SaaS company. Experience running a reference program, building case studies, and managing a community.
• Strong relationship builder who can nurture customer advocates without burning them out.
• Sales instincts and understanding of how reference selling works.
• Content sense to spot great stories, guide interviews, and produce high-quality case studies.
• Operator mindset with experience building systems and workflows.
• AI fluency using tools like Claude and Notion AI to move faster.
• Upmarket instincts for enterprise and mid-market buyers.

Bonus points

• Built or scaled an executive customer community (dinners, councils, roundtables).
• Produced a podcast or video series featuring customers.
• Worked at a company where customer advocacy was a genuine revenue lever.