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HedraHedraSan Francisco, CA

Product Marketer

Own end-to-end written content strategy for an AI product across social, email, blog, and web channels. Translate complex AI concepts into compelling stories and drive brand voice.

140k – 190k/yr
On-site3+ YOEProduct Marketing

About the role

Key Responsibilities

Social Media & Community Ownership

  • Own the ideation, writing, and execution of all social media content (captions, threads, posts) across active platforms
  • Develop and execute a strategic commenting/community engagement framework to increase brand visibility and thought leadership
  • Keep a pulse on industry trends, specifically AI advancements and tech shifts to ensure social content remains relevant, timely, and authoritative

Email Marketing & Editorial Content

  • Own the strategy and execution of weekly email campaigns from scratch
  • Synthesize complex concepts into highly engaging content, including breaking down AI research articles, drafting customer case studies, and exploring industry-specific use cases
  • Ensure email content speaks directly to the pain points of different user personas

Web & Long-Form Copy

  • Write high-quality, SEO-optimized blog posts that position the brand as an AI/industry leader
  • Own and continuously optimize website messaging, landing pages, and product feature copy to maximize conversion and clarity
  • Serve as the ultimate guardian of the brand voice, ensuring a cohesive tone across every digital touchpoint

Qualifications & Skills

  • 3+ years in Product Marketing, Content Marketing, or a heavily writing-focused marketing role (ideally within B2B SaaS, tech, or AI spaces)
  • Proven experience writing content in the AI/ML space, OR a demonstrably deep interest in AI (reads AI newsletters, experiments with latest tools, enjoys learning how AI works)
  • Proven ability to take highly technical concepts (like AI models, research papers, or product architecture) and translate them into crystal-clear, value-driven content
  • Ability to seamlessly switch from writing a punchy 280-character social post to an in-depth, 1,500-word case study
  • Strong portfolio of published work (blogs, newsletters, social campaigns, or web copy); bonus for AI or complex tech pieces

Nice-to-Haves

  • Hands-on AI tinkering: personally played with major foundational models and enjoy building, prototyping, or experimenting with AI workflows
  • Startup grit: experience working in a fast-paced, scrappy startup environment; operate with ambiguity and build processes from the ground up

Compensation & Perks

  • Pay Range: $140,000 - $190,000 (Base salary range for California candidates)
  • Free breakfast and lunch provided daily in the office

Skills

Product MarketingContent MarketingSocial Media ContentEmail MarketingBlog WritingSEOAi/Ml ContentTechnical TranslationBrand VoiceNewsletter Strategy
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