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Reality DefenderReality DefenderNew York, NY

Product Marketing Manager

Own go-to-market strategy, positioning, and messaging for deepfake detection products targeting security leaders and government stakeholders. Requires 5+ years of enterprise B2B SaaS product marketing experience, ideally in cybersecurity.

140k – 180k/yr
Hybrid5+ YOEProduct Marketing

About the role

Responsibilities

  • Define and execute go-to-market strategies for new products, features, and integrations
  • Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for sales, customer success, and channel partners
  • Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs
  • Conduct market research to understand customer needs, industry trends, and competitive landscape
  • Lead the creation of compelling case studies, use cases, and customer stories
  • Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement
  • Track and measure the success of product launches and marketing initiatives

Requirements

  • 5+ years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions
  • Strong understanding of technical audiences, including IT decision-makers, developers, and security teams
  • Proven ability to create clear, compelling messaging for technical products
  • Experience conducting market and competitive analysis
  • Exceptional collaboration skills with the ability to work across sales, product, and customer success teams
  • Based in the United States, with a preference for candidates near New York City

Nice-to-Haves

  • Prior experience in early-stage or fast-growth environments

Benefits

  • Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents
  • Dental and Vision plans with 100% premium coverage for employees and their dependents
  • Short/Long-term disability and life insurance plans with 100% premium coverage for employees
  • FSA/HSA and 401k programs
  • Equity compensation
  • 20 days of PTO per year
  • 12 weeks of Parental Leave
  • Learning and Development budget
  • Monthly wellness benefits
  • Annual company-sponsored offsite
  • For NYC HQ employees: Daily in-office lunch through UberEats, Commuter benefits, Remote Fridays, Happy Hours and other local events

Skills

Product MarketingGo-to-Market StrategyB2B SaaSCybersecurityMessagingCompetitive AnalysisSales EnablementMarket ResearchCase StudiesCross-Functional Collaboration
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