Director of Sales

What You’ll Own

Team Performance & Number Ownership

• Own team quota attainment against monthly and quarterly targets.
• Build the operating rhythm for forecasting, pipeline inspection, deal review, and performance management.
• Turn what is working across top performers into repeatable team-wide systems.
• Diagnose underperformance quickly and create clear improvement plans.
• Partner with RevOps to ensure reporting, CRM hygiene, dashboards, and sales processes support accurate decision-making.

Coaching, 1:1s & Rep Development

• Run efficient, high-impact 1:1s that help every seller understand where they stand and how to exceed their goals.
• Join live calls and review recorded ones to coach reps on discovery, objection handling, negotiation, closing, and deal strategy.
• Build personalized development plans across new, ramping, and tenured reps.
• Create a culture of frequent, specific, candid feedback.

Hiring, Onboarding & Talent Bar

• Own hiring in partnership with GTM leadership and recruiting, holding a high bar for grit, intelligence, sales instinct, and coachability.
• Partner with RevOps to build onboarding and ramp frameworks.
• Define ramp expectations, milestones, and performance checkpoints.

Market Expansion & Partnership Acquisition

• Travel monthly into new and emerging markets to support partnership acquisition and help close important deals.
• Identify the right organizers, creators, venues, communities, and operators to pursue in each market.
• Turn market learnings into sharper sales plays, outreach strategies, and acquisition tactics.

Sales Strategy, Process & Operational Rigor

• Establish clear expectations for pipeline creation, follow-up, forecasting, close plans, and CRM discipline.
• Use CRM and performance data to spot trends, risks, opportunities, and enablement gaps.
• Create the operating foundation required to grow from a strong early team into a scalable, repeatable sales organization.

Skills and Experience You'll Need

• Proven track record leading and scaling a sales team in a high-growth startup, including managing 10+ quota-carrying sellers against revenue targets.
• Demonstrated ability to hire, ramp, coach, and develop sellers across the performance spectrum.
• Exceptional coaching ability across live calls, call reviews, deal strategy, objection handling, and negotiation.
• Strong number ownership: forecasting, pipeline management, CRM discipline, and using performance data to find growth levers.
• Experience selling into marketplaces, the creator economy, live events, ticketing, or other businesses where community and network effects matter.
• High-ownership, low-ego leadership: strong judgment, humility, willingness to roll up your sleeves, and comfort operating in ambiguity.

Nice to Haves

• Experience scaling a sales team from 0 to 10+ reps.
• Experience in marketplace B2B sales.
• Experience in live events, entertainment, or ticketing.
• A background in building or scaling communities, professionally or as a passion project.