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Director, Marketing Operations

185k – 240kNew York, NYHybrid10+ YOE
Summary

Lead marketing operations at Zocdoc, owning the MarTech stack, data governance, and AI-driven automation to enable high-velocity execution across Creative, Growth, Brand, and Product Marketing teams.

About the role

Responsibilities

  • Full ownership of Zocdoc's centralized marketing technology stack; managing vendor strategy, financial accountability, and unified software spending
  • Acting as the AI champion, leading the integration of autonomous AI workflows that eliminate technical debt and automate campaign execution
  • Establishing and managing the macro operational cadence including planning cycles, QBRs, and weekly leadership check-ins
  • Building and fostering relationships with Creative, Growth, Brand, and Product Marketing teams to design infrastructure that enables high-velocity execution
  • Designing and deploying scalable working models and cross-functional processes
  • Driving rigorous data governance; owning data architecture, analytics platforms, and CMS administration
  • Working with cutting-edge GenAI tools and technology to push the boundaries of marketing operations

Requirements

  • 10+ years of progressive experience in Marketing Operations leadership, MarTech stack management, and technical data governance
  • The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
  • Proven expertise in designing and deploying scalable infrastructure and cross-functional working models
  • Deep technical fluency in data architecture, analytics platforms, and CMS administration
  • A compassionate but consultative and confident approach with cross-functional stakeholders
  • The mentality of an entrepreneur/owner and a strong bias to action
  • Superb communication skills and humility

Nice-to-Haves

  • Passionate about AI and automation; always looking for the next workflow you can eliminate, optimize, or hand off to a machine
  • Highly energized by the intersection of technology, data, and marketing

Benefits

  • Flexible, hybrid work environment at our convenient Soho location
  • Unlimited Vacation
  • 100% paid employee health benefit options (including medical, dental, and vision)
  • Commuter Benefits
  • 401(k) with employer funded match
  • Corporate wellness program with Wellhub
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive paid parental leave and fertility/family planning reimbursement
  • Cell phone reimbursement
  • Catered lunch everyday along with beverages and snacks
  • Employee Resource Groups and ZocClubs to promote shared community and belonging
Skills
Marketing OperationsMarTech stack managementData governanceData architectureAnalytics platformsCMS administrationGenerative AIAI automationVendor managementCross-functional collaboration
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