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Director, Event Partnerships

202k – 266kMenlo Park, CAPartnershipsHybrid12+ YOE
Summary

Lead Snowflake's global event partnerships and sponsorship strategy, driving revenue and partner engagement at flagship events including Summit and World Tours. Own sponsorship sales, team leadership, and cross-functional operations.

About the role

What You'll Do

Own Regional & Global Event Strategy

  • Lead end-to-end partner experiences, sponsorships, and logistics for flagship regional and global events across NOAM and LATAM
  • Set guidelines for international counterparts
  • Oversee engagement for major annual programs (averaging 500+ partners per year), partner executive activations, and hospitality/ancillary events

Drive Prospectus, Revenue & Sales Operations

  • Design, price, and launch annual Partner Sponsorship Packages and Promotional Opportunity prospectuses
  • Partner with finance and leadership to set revenue targets, manage forecasting, handle custom requests, and scale recurring annual partnership revenue
  • Understand and report on buyer journey, industry trends, white space sales opportunities, and build long-range pipeline projection plans

Maximize Partner Enablement & ROI

  • Host internal and external executive councils to gather feedback for continuous program optimization

Establish Global Standards & Legal Frameworks

  • Develop global project timelines, standardized guidelines, workflows, and enablement kits to ensure a consistent partner experience
  • Collaborate with legal teams to establish rules, regulations, and T&Cs for each event cycle

Lead Teams & Agency Partners

  • Direct a cross-functional internal workflow team managing contracting, invoicing, and platform operations
  • Serve as the primary manager for tier-one external event production agencies, onboarding and leading extended agency teams

Optimize Through Data & Collaboration

  • Partner across global marketing and regional sales teams to align on priorities and cross-functional deadlines
  • Produce comprehensive post-event recap decks, financial reporting, and KPI analytics for stakeholders

What We're Looking For

  • 12+ years of experience in B2B corporate sponsorship events, with 3+ years in senior leadership roles managing large-scale partner programs, sponsorship revenue, and high-performing teams
  • Proven revenue generator with experience designing sponsorship prospectuses, managing complex sales operations, and establishing multi-year financial targets within the enterprise technology or SaaS space
  • Exemplary operational leader capable of managing massive logistical footprints, complex budgets, and large external agency teams (e.g., managing 15+ agency reps)
  • A natural connector and collaborator who seamlessly brings constituents from across departments and global organizations together to move towards a common set of goals
  • A visionary with a problem-solving mindset who has the ability to scale processes globally while maintaining a premium partner experience
Skills
B2B corporate sponsorshipEvent sponsorship salesSponsorship prospectus developmentRevenue forecastingSales operationsBudget managementAgency managementCross-functional collaborationKPI analyticsGlobal program management
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