Director, Event Partnerships
Lead Snowflake's global event partnerships and sponsorship strategy, driving revenue and partner engagement at flagship events including Summit and World Tours. Own sponsorship sales, team leadership, and cross-functional operations.
What You'll Do
Own Regional & Global Event Strategy
- Lead end-to-end partner experiences, sponsorships, and logistics for flagship regional and global events across NOAM and LATAM
- Set guidelines for international counterparts
- Oversee engagement for major annual programs (averaging 500+ partners per year), partner executive activations, and hospitality/ancillary events
Drive Prospectus, Revenue & Sales Operations
- Design, price, and launch annual Partner Sponsorship Packages and Promotional Opportunity prospectuses
- Partner with finance and leadership to set revenue targets, manage forecasting, handle custom requests, and scale recurring annual partnership revenue
- Understand and report on buyer journey, industry trends, white space sales opportunities, and build long-range pipeline projection plans
Maximize Partner Enablement & ROI
- Host internal and external executive councils to gather feedback for continuous program optimization
Establish Global Standards & Legal Frameworks
- Develop global project timelines, standardized guidelines, workflows, and enablement kits to ensure a consistent partner experience
- Collaborate with legal teams to establish rules, regulations, and T&Cs for each event cycle
Lead Teams & Agency Partners
- Direct a cross-functional internal workflow team managing contracting, invoicing, and platform operations
- Serve as the primary manager for tier-one external event production agencies, onboarding and leading extended agency teams
Optimize Through Data & Collaboration
- Partner across global marketing and regional sales teams to align on priorities and cross-functional deadlines
- Produce comprehensive post-event recap decks, financial reporting, and KPI analytics for stakeholders
What We're Looking For
- 12+ years of experience in B2B corporate sponsorship events, with 3+ years in senior leadership roles managing large-scale partner programs, sponsorship revenue, and high-performing teams
- Proven revenue generator with experience designing sponsorship prospectuses, managing complex sales operations, and establishing multi-year financial targets within the enterprise technology or SaaS space
- Exemplary operational leader capable of managing massive logistical footprints, complex budgets, and large external agency teams (e.g., managing 15+ agency reps)
- A natural connector and collaborator who seamlessly brings constituents from across departments and global organizations together to move towards a common set of goals
- A visionary with a problem-solving mindset who has the ability to scale processes globally while maintaining a premium partner experience
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