Director, Product Marketing Management

Go-to-Market Leadership

• Own the end-to-end GTM strategy for high-impact product launches, including positioning, value propositions, packaging, and pricing.
• Build and operationalize launch frameworks and playbooks that drive cross-functional alignment and accountability.
• Partner with GMs and Product leaders to define success metrics and track post-launch performance.

Messaging & Positioning

• Develop clear, differentiated positioning for products, vertical solutions, and the Storable brand across channels and audiences.
• Enable Sales and Customer Success with compelling battlecards, talk tracks, and content that drive conversion and retention.
• Own and evolve solutions-selling frameworks across verticals.

Market Intelligence

• Establish and lead a “Compete PMM” discipline to track competitive insights, win/loss trends, share of voice, and emerging threats.
• Translate insights into actionable strategies that support Sales and influence Product direction.
• Partner with Field Marketing and GMs to develop content for industry events, conferences, and customer engagements.
• Support executives and field leaders with messaging and presentations that reinforce category leadership.

AI Strategy, Execution, and Innovation

• Drive the integration of AI into PMM and GTM workflows to improve speed, quality, and decision-making across positioning, ICP segmentation, competitive intelligence, and pricing.
• Scale content and messaging while maintaining a clear, consistent, and differentiated narrative, operating as an “editor-in-chief” across launches, campaigns, and sales enablement.
• Optimize messaging and GTM performance through structured experimentation (A/B testing) and continuous analysis of performance data.
• Build and leverage feedback loops (Voice of Customer, win/loss insights, market signals) to refine positioning and ensure alignment with Product, Sales, and Marketing.

Team & Organizational Development

• Lead, mentor, and grow a team of Product Marketers aligned to verticals and centers of excellence.
• Establish clarity in roles and accountability (RACI) across launches, pricing updates, and cross-sell initiatives.
• Elevate PMM output quality, delivering crisp narratives, operator-friendly language, and executive-ready materials.

Cross-Functional Partnership

• Serve as the connective tissue between Product, Sales, Marketing, RevOps, and Finance.
• Align closely with GMs and Product leaders to ensure PMM strategy drives demand generation, retention, and expansion.
• Partner with Brand and Demand Generation teams to integrate PMM outputs across campaigns, web, events, and PR.

Qualifications

• 10+ years of experience in Product Marketing or related GTM roles, with at least 3 years in a leadership capacity.
• Proven track record of driving impactful product launches, building PMM functions, and partnering cross-functionally with Product and Sales.
• Deep experience in SaaS and B2B environments; vertical market experience is a plus.
• Strong ability to distill complex concepts into clear, compelling narratives and frameworks.
• Demonstrated leadership experience, including developing talent and driving team performance.
• Data-driven mindset with the ability to balance rigor and speed.
• Experience leveraging AI tools to improve GTM strategy, execution, and outcomes.
• Strong communication, collaboration, and stakeholder management skills.