Senior Director of Marketing 2026

What You’ll Do

1. Build and Run the Demand Engine

• Marketing-sourced pipeline is the primary metric for this role. Evaluated on qualified opportunities created and revenue contribution, not lead volume or MQL count.
• Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises with material ARO, ERO, and DRO liabilities
• Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects at the right moment in their buying journey
• Partner with Customer Success on expansion pipeline and customer marketing across strategic accounts
• Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
• Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
• Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked, reported to leadership, and improved over time
• Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics

2. Create the Category

• Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities where our ICP lives
• Work with our in-house Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance, ASC 410, IAS 37, and audit readiness that resonates with technical accounting leaders
• Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
• Bring new products to market by translating technical capabilities into the financial and operational language that CFOs and Controllers use
• Develop sales enablement for complex, multi-stakeholder enterprise conversations

3. Build the Marketing Infrastructure

• HubSpot is our CRM and the starting point for a GTM stack that you will shape. Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue outcomes
• Define the funnel, establish metrics, model conversion rates, and build the reporting infrastructure that makes performance visible and improvable
• Evaluate and recommend additions to the marketing tech stack: ABM tooling, intent data platforms, outbound tools, and campaign execution infrastructure
• Build AI-augmented workflows across content creation, persona research, personalization, and campaign optimization that allows a solo function to operate at the output level of a full team
• Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership

Requirements

Required

• 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
• Demonstrated experience building a marketing function or demand generation program from the ground up
• Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
• Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
• Fluency with AI tools as a force multiplier, not a novelty
• Experience defining and executing ABM programs

Preferred

• Experience defining or shaping a category, or establishing differentiated positioning in a nascent market
• Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites
• Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.)
• Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions
• Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks

Benefits

• Salary range in the US: $185,000 - $225,000 with opportunity for discretionary bonus paid annually
• Stock options granted at time of hire and periodically based on performance
• Comprehensive Benefits Package