Brand Engineer
Builds and owns full-stack infrastructure and internal tooling that scales AI-native brand production, including generation pipelines, reliability, and versioning. The role requires strong production engineering experience and technical interest in image/video generation systems.
About the job
Responsibilities
- Build and own the systems that let AI-native brand production run at scale and reliably.
- Build pipelines connecting image/video generation APIs, internal tooling, and systems used by brand and marketing, including Lovable, design tools, CMS, the marketing site, and Slack.
- Build internal applications for the brand team, potentially using Lovable itself.
- Own reliability and versioning for the AI-generation system so brand output does not silently drift in quality or style over time.
- Work closely with a Brand Designer who owns taste and direction, building systems that scale their judgment.
- Evaluate new models, APIs, and generation tooling, and rebuild pipelines when better solutions emerge.
- Contribute custom tools to Lovable and upstream product development.
Requirements
- Strong engineering fundamentals and a track record of building, shipping, and maintaining production full-stack software.
- Genuine technical interest in AI generation systems, including image/video models, fine-tuning, and prompt pipelines.
- Experience translating exploratory prototypes into production-ready systems.
- Ability to work effectively in a function without established internal precedent and make decisions independently.
- Ability to identify when creative output is off-brand.
Nice-to-haves
- Design sensibility or experience working as a design engineer.
- Experience with generative pipelines and image/video generation APIs.
Tech Stack
- React
- Tailwind
- Golang
- Rust
- Cloudflare
- Google Cloud Platform
- Amazon Web Services
- GitHub Actions
- Grafana
- OpenTelemetry
- Terraform
- Large language models and generation providers
Skills
React, Tailwind, Go, Rust, Cloudflare, GCP, Amazon Web Services, GitHub Actions, Grafana, OpenTelemetry, Terraform, LLMs, Image Generation Apis, Video Generation Apis, Prompt Pipelines
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