Marketing Operations Manager
Own and improve Baseten’s marketing technology infrastructure, data governance, inbound protection, and workflow automation. The role requires 6+ years of B2B SaaS or developer-tooling marketing operations experience, deep Salesforce and marketing automation expertise, and strong systems and QA instincts.
About the job
Responsibilities
- Own the marketing technology stack end-to-end, including ad platforms, email systems, tracking, pixels, forms, and connectors.
- Build defense-in-depth for inbound processes, including spam and bot protection, rate limiting, email and domain validation, sync gating, and anomaly alerting.
- Enforce data integrity through UTM governance, campaign membership, lifecycle stages, lead scoring, routing logic, field-level hygiene, and canonical metric definitions.
- Operationalize the web request pipeline with the development agency using structured briefs, tickets, SLAs, and launch-day runbooks.
- Systematize marketing operations request intake by triaging, prioritizing, and automating recurring requests.
- Partner with Revenue Operations, Data, and Sales to close workflow gaps involving program tracking, approvals, and contact-to-opportunity data.
- Build or implement custom capabilities, including AI-powered workflows.
- Develop and execute a roadmap for the future marketing technology stack.
Requirements
- 6+ years of marketing operations experience at a B2B SaaS or developer-tooling company.
- Deep, hands-on expertise with marketing automation platforms and Salesforce, including field mapping, sync governance, workflows, and campaign objects; certifications are a plus.
- Experience building lead scoring, routing, lifecycle-stage, and attribution infrastructure.
- Experience fixing messy data, including deduplication, backfills, spam attacks, and tracking outages.
- Familiarity with tag management, webhooks, APIs, and light scripting or automation.
- Systems-oriented approach with attention to failure modes and operational resilience.
- Familiarity with email infrastructure and deliverability.
- Strong quality-assurance instincts and attention to campaign tracking details.
- Strong stakeholder-management skills across Marketing, Sales, Finance, Data, Design, and external agencies.
- Ability to move quickly while protecting data quality and documenting processes.
Benefits
- Competitive compensation, including meaningful equity.
- 100% coverage of medical, dental, and vision insurance for employees and dependents.
- Flexible PTO, including a company-wide winter break.
- Paid parental leave.
- Fertility and family-building stipend through Carrot.
- Company-facilitated 401(k).
- Exposure to a variety of machine-learning startups.
Skills
Salesforce, Marketing Automation Platforms, Google Tag Manager, Webhooks, APIs, Python, n8n, Zapier, Lead Scoring, Utm Governance
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