Demand Generation Manager
Own Coram AI’s B2B demand-generation engine across conventional channels and digital experiments, partnering with engineers to automate lead generation and build GTM tools. The role requires 3–5 years of growth experience, strong technical communication, and hands-on expertise with LLMs and marketing automation.
About the job
Responsibilities
- Build and manage the growth engine across email, webinars, physical events, and digital experiments.
- Collaborate with engineering to automate lead-generation workflows and build custom go-to-market tools.
- Develop structured go-to-market playbooks for warehousing, education, and manufacturing, translating technical AI capabilities into value for operational buyers.
- Own full-funnel execution, using data from first touchpoint through closed-won to build a repeatable marketing system.
Requirements
- 3–5 years of experience in B2B growth or demand generation, including ownership of pipeline targets; startup or high-growth experience preferred.
- Advanced degree in a relevant field.
- Experience writing high-converting copy for physical security directors and explaining multi-step automation workflows to engineers or other technical stakeholders.
- Ability to strategically assess marketing channels, including data collection, content recycling, and lead-scoring opportunities.
- Experience using LLMs and automation tools to improve productivity and build AI agents for marketing systems.
- Enthusiasm for collaborating with engineers and technical stakeholders.
- Experience operating in high-agency, zero-to-one environments.
- Resilience in challenging, fast-paced environments.
- Exceptional written and verbal communication skills in English.
- Ability to work onsite.
Benefits
- Flexible paid time off and paid holidays.
- Early-stage equity.
- Referral bonuses.
- Regular team offsites.
- Apple products and access to a broad technology stack.
Skills
B2B Demand Generation, Email Marketing, Webinars, Lead Generation, Marketing Automation, Go-to-Market Strategy, Lead Scoring, LLMs, AI Agents, Copywriting, Pipeline Management, Content Marketing
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