Campaign, Programs and Events Manager - GCC Programs
Leads integrated field marketing campaigns, events, and skills-development programs for the GCC ecosystem in India, partnering with sales and cross-functional teams to generate awareness, pipeline, and customer engagement. Requires 8–10+ years of enterprise software or SaaS marketing experience.
About the job
Responsibilities
- Lead and execute go-to-market strategies and integrated, multi-channel marketing programs across customer segments.
- Plan and run in-person and virtual programs and events of varying sizes and formats for skills development.
- Collaborate with partner, education, account-based marketing, sales, and sales engineering teams to drive customer engagement and market awareness in India.
- Align with sales and sales engineering teams on pre- and post-event communications and campaign promotion strategies.
- Execute programs within budget and manage vendors, including purchase orders, invoices, and vendor onboarding.
- Manage project timelines, quality, resources, and budgets.
- Define campaign goals and metrics, track lead flow and program results, and report performance.
- Evaluate campaign impact and return on investment to inform future investment.
- Track and report campaign performance regularly.
Requirements
- 8–10+ years of multi-channel B2B marketing experience in enterprise software or SaaS.
- Bachelor's degree in marketing, business administration, or a related field.
- Experience building and delivering field marketing programs spanning campaigns, events, and digital channels.
- Ability to communicate with diverse technical and non-technical audiences.
- Strong collaboration and influencing skills, including the ability to gain stakeholder buy-in.
- Hands-on execution, project management, prioritization, time management, and organizational skills.
- Highly metrics-driven and detail-oriented.
- Experience with Salesforce, Marketo, and WordPress.
- Understanding of cloud infrastructure, cloud applications, data science, and analytics platforms such as AWS, Google Cloud, Dataiku, H2O, and Salesforce.
- Ability to work with a global mindset across disciplines, industries, cultures, and scenarios.
Nice to Have
- Experience in the developer and startup ecosystem.
- Creativity and curiosity for technology and unconventional marketing approaches.
- Optimistic, pragmatic, self-starter attitude.
Skills
Go-to-Market Strategy, B2B Marketing, Field Marketing, Marketing Campaigns, Event Marketing, Digital Marketing, Project Management, Vendor Management, Salesforce, Marketo, WordPress, AWS, GCP, Data Science, Marketing Analytics
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