Behavioral Health Strategy Director
Leads strategy, innovation roadmapping, market analysis, and commercialization for a behavioral health technology solution suite. The role requires 8+ years in strategy, insights, product marketing, or healthcare consulting, including 3+ years of behavioral health experience.
About the job
Responsibilities
- Develop a 12–24-month strategic innovation roadmap for the behavioral health suite, including Bamboo Bridge BH, OpenBeds, Crisis, and Treatment Connection.
- Work cross-functionally with product management, analytics, sales, and marketing to drive commercialization and go-to-market success.
- Conduct client interviews and market analysis to identify opportunities and inform strategic priorities.
- Lead innovation and brainstorming sessions exploring data- and technology-driven approaches to integrated behavioral and physical health solutions.
- Develop clear narratives that translate complex health technology concepts into impactful stories for internal and external audiences.
- Create enablement tools, presentations, playbooks, and strategic messaging to equip sales teams.
- Partner with sales leaders on key client engagements using tailored strategies and messaging.
- Track and evaluate strategic deliverables, iterating based on feedback and market trends.
- Use AI-supported tools for analysis, documentation, task management, and other functional workflows.
- Establish KPIs for the adoption and impact of insights, sales enablement, and feedback loops.
- Deliver recommendations based on customer feedback, market analysis, and competitive intelligence.
- Lead cross-functional innovation sessions that produce new product and go-to-market concepts.
Requirements
- Bachelor’s degree required; an MBA or advanced degree in business, public health, or a related field is preferred.
- 8+ years of experience in strategy, insights, product marketing, or healthcare consulting.
- 3+ years of direct behavioral health experience.
- Deep understanding of healthcare market dynamics, including behavioral health, physical health, and payer/provider ecosystems.
- Exceptional storytelling and communication skills.
- Experience collaborating with sales, product, and marketing teams to align strategy with execution.
- Experience creating playbooks, presentations, and strategic messaging guides.
- Experience leading innovation workshops and facilitating cross-functional brainstorming.
- Strong analytical and problem-solving abilities.
- Proficiency with data visualization and storytelling tools.
- Ability to work effectively in a remote-first environment.
- Willingness to travel periodically.
Benefits
- Competitive compensation, including health, dental, vision, and other benefits.
- Opportunity to work at an innovative healthcare technology company with a supportive team and strategic company priorities.
Skills
Behavioral Health, Healthcare Strategy, Product Marketing, Market Analysis, Competitive Intelligence, Go-to-Market Strategy, Strategic Planning, Data Visualization, Storytelling, Sales Enablement, Workshop Facilitation, Artificial Intelligence, ChatGPT, Microsoft Copilot, Healthcare Technology
Similar jobs
Product Management jobs
Scale AI
San Francisco, CALeads strategy, roadmap, and execution for an enterprise AI core platform while managing a product management team. Requires platform or developer-product experience, strong technical fluency across APIs and infrastructure, and the ability to drive adoption across complex organizations.
Docker
CanadaLeads product strategy, lifecycle management, team building, and cross-functional execution for Docker’s developer-focused product portfolio. Requires extensive product leadership experience, customer-driven validation skills, and success scaling products in fast-growth environments.
GoHighLevel
United States
Leads company-wide pricing, packaging, monetization, and customer-insights strategy, connecting research, behavioral data, financial analysis, and experimentation to commercial decisions. Requires 12+ years across SaaS pricing, monetization, product or growth strategy, customer insights, and management.
Axion
San Francisco, CA
Leads and coaches the product team while personally owning Axion’s Enterprise Platform, including APIs, integrations, permissions, governance, and reliability. Requires enterprise platform product depth, strong technical judgment, product operations experience, and executive presence.
Chime
San Francisco, CA
Leads a scaled product organization and sets strategy across a broad, high-impact consumer product portfolio. The role requires senior product leadership, experience building and scaling digital products, and strong judgment in complex, data-informed environments.