Conversion & Enablement Lead

What You'll Do

• Own conversion optimization across key human funnel stages, including intake flows, advocate outreach sequences, onboarding touchpoints, and pre-visit physician scripting.
• Analyze funnel-level data to identify drop-off points and friction, and translate findings into testable hypotheses.
• Develop, iterate on, and maintain call scripts, objection-handling frameworks, and intake conversation guides in close collaboration with clinical and compliance teams.
• Design and run structured A/B tests on conversation flows and outreach sequences, using call recordings and performance data.
• Build and maintain a prioritized experimentation backlog tied to business outcomes: booking rate, show rate, intake conversion, and physician performance and match rates.
• Integrate all conversion work with our existing QA framework, so every script, experiment, and coaching change meets our quality and compliance bar.
• Build training programs and coaching frameworks that equip our physicians and CX care team to convert patients.
• Partner with clinical on scripting, compliance, and quality standards to ensure all conversion work meets regulatory and ethical requirements.
• Track and report on conversion metrics by funnel stage, cohort, and channel, and use that data to drive continuous iteration.
• Translate experiment results and training outcomes into clear recommendations for stakeholders.

What You Bring to the Table

• 3 to 5 years of hands-on experience in sales enablement, revenue enablement, or funnel optimization, ideally in a human-mediated or phone and conversation-driven sales environment.
• Proven track record of building or meaningfully contributing to a sales or enablement function from scratch, including scripting, training, tooling, and measurement.
• Experience working with clinical, compliance, or regulated teams to develop sales materials that meet both conversion and quality standards.
• Strong analytical skills. Comfortable pulling funnel data, building dashboards, and deriving actionable insights from conversion metrics.
• Experience with conversation intelligence tools (e.g., Gong, Chorus, or similar) to analyze and improve human sales interactions.
• Strong understanding of experimentation design. You apply A/B thinking to conversations and training, not just web pages.
• Excellent written communication skills, with demonstrated ability to write and refine scripts, frameworks, and training content.
• Strong organizational skills and the ability to manage multiple workstreams simultaneously.
• A bias for action. You move fast, make sound decisions, and thrive under tight timelines.