Content Marketing Manager
Leads content strategy and production for blogs, customer stories, guides, and campaigns in B2B SaaS. Requires 4-6 years experience, strong writing, SEO/AEO/CRO knowledge, and cross-functional collaboration skills.
Key Responsibilities
Produce Core Content Across the Funnel
- Write and edit key content assets, including blogs, customer stories, guides, and long-form thought leadership
- Own the creation of campaign anchor content, managing execution directly or through vendors
- Write and edit demand generation content, including nurture emails, promotional copy, abstracts, and flagship resources
- Collaborate with internal SMEs to ensure content is accurate, relevant, and aligned to GTM priorities
Own Content Operations and Drive Strategic Input
- Own content production workflows, including timelines, reviews, and cross-functional coordination
- Maintain and optimize internal content systems (e.g., content inventory, asset tracking, production processes)
- Provide input on content themes, formats, and strategy in partnership with Brand & Comms
- Track performance of key assets and apply insights to improve future work
Cross-Functional Collaboration & Content Partnerships
- Work with teams to align content with campaign and launch priorities
- Coordinate with stakeholders across functions to support effective content distribution and promotion
- Encourage integrated execution by ensuring content is connected to the broader brand, campaign, and GTM strategy
- Serve as a connective partner who ensures content is well-scoped, well-timed, and laddering up to shared goals
Qualifications
- 4–6 years of content marketing, editorial, or communications experience in B2B SaaS, with a strong portfolio of owned work
- Proven ability to create high-quality content across formats: thought leadership, blogs, reports, campaign assets, web copy, and more
- Strong editorial judgment and ability to turn complex ideas or SME input into accessible, compelling content that resonates across personas and funnel stages
- Effective project manager across timelines, reviews, and vendor partnerships—able to keep content aligned and moving
- Familiar with SEO, AEO, and CRO best practices, and confident using AI tools to scale execution, improve workflows, and make smart tradeoffs between human and AI input
- Collaborative, open, and communicative partner who works well across demand gen, product marketing, brand, and design
Compensation
- Annual base salary in the range of $105,000 to $130,000
- Additional compensation in the form of commission or performance bonuses, equity, and/or benefits
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