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Senior Social Media Manager

100k – 144kUnited StatesContent MarketingRemote5+ YOE
Summary

Owns ClickUp's brand and executive social presence end-to-end: strategy, production, publishing, and iteration across X, LinkedIn, Instagram, TikTok, and Facebook. Produces 10 posts weekly using AI tools while maintaining strong editorial judgment and taste.

About the role

Content Production

  • Concept, script, shoot, edit, design, and publish social content end-to-end
  • Produce 10 posts per week (5 brand, 5 executive) across X, LinkedIn, Instagram, TikTok, and Facebook
  • Write social posts for ClickUp executives on LinkedIn and X by interviewing leaders and extracting their point of view
  • Use LLMs, image generators, video generators, and automation tools daily while maintaining editorial judgment to fix generic or off-brand AI output

Strategy and Platform Approach

  • Assess current social presence, identify gaps, and build the plan
  • Decide formats, hooks, and cadences to test on each platform
  • Write the playbook rather than follow one

Social Growth Hacking

  • Hypothesize, ship, read data, and iterate on content formats and hooks
  • Build a library of repeatable content formats (series, templates, recurring segments) that scale output
  • Document what works to scale the content operation

Speed and Reactive Content

  • Compress time from trending moment to live post
  • Hop into comment threads with witty remarks to spark conversation
  • React to trends within hours while maintaining quality

What Success Looks Like

  • Hit quarterly growth targets for monthly organic impressions
  • Hit quarterly growth targets for organic, positive ClickUp mentions
  • Achieve saves and shares over likes
  • Build 3 repeatable formats that work 50+ times by month six
  • Drive pipeline influence with PMM

Requirements

  • 5+ years creating social content (portfolio can speak louder than exact years)
  • Write killer copy, shoot and edit short-form video, design static graphics, and build carousels independently
  • Ship consistently with systems to sustain 10 posts/week without quality drop
  • Deep understanding of product and user experience to turn empathy into resonant content
  • Use AI tools (LLMs, image/video generation, automation, agents) as part of daily production workflow
  • Strong editorial judgment about AI-generated content
  • Deep, platform-native intuition for X and LinkedIn; working knowledge of Instagram, TikTok, Facebook
  • Think in systems to build processes that improve output over time
  • Scout for good creator/influencer talent
  • Turn product releases, use cases, and customer stories into organic-feeling content
  • Track performance, run experiments, and explain principles behind results
  • Comfortable on camera when content calls for it
  • Genuine interest in AI productivity and the product

Nice-to-Haves

  • Creator background, startup experience, or brand team experience
  • Ability to hire and manage external contractors with dedicated budget
Skills
Social Media ManagementContent CreationShort-form Video EditingCopywritingFigmaX/TwitterLinkedInInstagramTikTokFacebookAI ToolsLLMsImage GenerationVideo GenerationGrowth Hacking
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