Social Media Marketing Manager

What You Will Work On

Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms.

Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. Own the content calendar and scheduling and publishing of content.

Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following.

Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management.

Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice.

Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance.

Analytics & Reporting: Measure, analyze, and report on social media performance, using data-driven insights to continuously optimize content, engagement, and overall strategy.

How You Will Do Your Work

• Business insight - Understand how social media fits within Justworks’ broader marketing and brand strategy and marketplace dynamics.
• Functional expertise - Demonstrate deep knowledge of social media best practices, platform capabilities, and trends.
• Curiosity and Innovation - Constantly seek to learn, grow, and improve—whether through new tools, trends, or tactics.
• Good judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome.
• Clear communication - Use effective communication skills to articulate ideas and feedback, ensuring clarity and alignment across teams.

Qualifications

• Minimum of 5-7 years of proven experience in social media strategy, content creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)
• Experience building social media strategy, content calendars, campaigns, and social listening/community management
• Experience working cross-functionally to ensure consistency of brand guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
• Strong understanding of the social media space including platform-specific communities, conversations, and trends
• Ability to multi-task and execute top-notch work against tight deadlines
• Creative thinker who comes to the table with trend-driven content ideas
• Experience with scheduling and analytics tools including Sprout Social
• Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
• Solution-oriented “get to yes” attitude and extreme attention to detail
• Proven success as a team player and creative collaborator
• Ability to help cultivate, contribute to, and foster a high performing/high impact team

Compensation: The base wage range for this position based in our New York City Office is targeted at $121,000.00 - $151,000.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.