Content Strategist

Responsibilities

• Own and manage the editorial calendar across blog, social, email, and other channels.
• Write, edit, and publish high-quality content that aligns with brand voice and business goals.
• Build and execute GEO-driven content programs to drive discoverability and inbound demand.
• Collaborate with designers to produce visually compelling assets that enhance written content or produce visual content independently when needed.
• Repurpose and adapt content across multiple formats (e.g., blogs → social posts, webinars → articles).
• Coordinate with growth, product, and sales teams to develop enablement resources and campaign content.
• Manage workflows with external freelancers, writers, or vendors when needed.
• Maintain brand and editorial guidelines to ensure consistency, clarity, and quality.
• Leverage AI tools for copy & design to move 10x faster.
• Track content performance metrics and act upon insights.

Requirements

• Excellent written communication skills with the ability to craft impactful copy.
• Experience in early stage startups, working in marketing, with enterprise customers, or similar.
• Comfort with content performance tracking and basic analytics tools (e.g., GA, Search Console, Ahrefs).
• Extreme ownership, extreme organization.
• Self-starter who thrives with high autonomy.
• Good taste and basic design skills.
• High sense of urgency and gets things done.

Nice-to-Haves

• Prior experience working in a startup or fast-paced environment with shifting priorities.
• Analytical mindset; experience working with data to inform decisions.
• Familiarity with marketing automation tools (e.g., Account Engagement).
• Comfort with basic design tools (like Figma) for quick content edits.
• Familiarity with SEO best practices and excitement to optimize in a new channel (GEO).
• Experience with Salesforce.
• Knowledge on lead tracking including multi-touch attribution.