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Luma AILuma AILos Angeles, CA

Social Media Editor

Own end-to-end creation of high-volume short-form video content across X, TikTok, Instagram, and YouTube. Translate multimodal AI research into viral, visually stunning social assets while building a global creator community.

119k – 149k
HybridContent Marketing

About the role

What You'll Do

  • Own the end-to-end editing, concepting, and execution of high-craft, short-form video content across Luma's primary social channels (X, TikTok, Instagram, YouTube).
  • Produce a high volume of content (minimum 5 videos per week) focused on fast-turnaround, trend-driven concepts that capture eyeballs.
  • Translate complex research breakthroughs and model capabilities into highly engaging, visually stunning, and easily digestible social media assets.
  • Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets.
  • Build and nurture a highly engaged global community of creators, developers, and AI enthusiasts from the ground up.
  • Monitor social trends, community feedback, and creative movements to keep Luma at the absolute center of the cultural conversation around AI.

Who You Are

  • A proven "builder" with a stunning public portfolio that demonstrates impeccable aesthetic taste, a track record of creating viral content, and an obsession with detail.
  • Hands-on expertise in video editing and motion design, with mastery of tools like Premiere Pro, After Effects, and CapCut.
  • A deep, native understanding of short-form video platforms (TikTok, Reels, Shorts) and what drives engagement.
  • High agency and the ability to thrive in ambiguity, taking complete ownership of projects end-to-end in a fast-paced, resource-constrained environment.
  • A genuine passion for the creative potential of AI and a deep alignment with Luma's mission to expand human imagination.

What Sets You Apart (Bonus Points)

  • Experience working natively with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway).
  • An established personal social media presence or a history of building highly engaged organic communities from scratch.
  • Experience at a product-led startup (e.g., Figma, Notion, Linear) or a top-tier creative software company.
  • A non-traditional background (e.g., an artist, filmmaker, or designer who loves to build and experiment with new mediums).

Compensation

The base pay range for this role is $119,000 – $149,000 per year.

Skills

Premiere ProAfter EffectsCapcutTikTokInstagram ReelsYoutube ShortsVideo EditingMotion DesignShort-Form VideoGenerative Ai Tools

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