Sr. SDR Programs Specialist
The SDR Programs Specialist automates and scales outbound programs by connecting marketing, sales development, and sales systems. The role requires 2–5 years of operations or sales development experience, hands-on CRM and sales engagement platform expertise, and strong workflow automation skills.
About the job
Responsibilities
- Build and manage automated workflows across Salesforce, Salesloft, ZoomInfo, and related marketing and sales engagement platforms.
- Design, execute, and optimize SDR programs, including blitzes, pipeline sprints, outbound campaigns, and competitive plays.
- Manage the handoff between marketing-qualified leads and SDR outreach; ensure leads are followed up with and dispositioned correctly.
- Partner with product marketing and demand generation to align sequences, cadences, and campaign content with current messaging and positioning.
- Map manual SDR processes—including list building, prospecting, follow-up cadences, and reporting—and convert them into automated, repeatable systems.
- Optimize CRM, sales engagement, enrichment, intent, and workflow automation tools; identify functionality gaps.
- Create automated reporting and dashboards for campaign performance, SDR activity, and conversion metrics.
- Set up A/B tests and multichannel campaign automations across email, LinkedIn, dialers, and intent-based triggers.
- Create SOPs and provide lightweight training on tools, workflows, and automations.
Requirements
- 2–5 years of experience in sales development, marketing operations, revenue operations, or sales operations.
- Hands-on experience with marketing and sales automation tools.
- Experience with at least one major sales engagement platform, such as Outreach, Salesloft, or Apollo.
- Experience with at least one CRM, such as Salesforce or HubSpot.
- Experience building or managing automated workflows.
- Strong understanding of SDR and outbound motions, including sequencing, cadences, lead scoring, and pipeline handoffs.
- Strong cross-functional communication skills and the ability to translate between marketing, sales, and technical or operations stakeholders.
Nice-to-haves
- Experience with data enrichment or intent tools, such as Clay, ZoomInfo, Clearbit, 6sense, or Apollo.
- Experience supporting an SDR team or a high-volume outbound motion.
- Familiarity with AI-assisted outbound tools.
Compensation and Benefits
- Base salary of $70,000–$95,000, plus an incentive plan.
- Stock options.
- Health and welfare plans.
- Life and disability plans.
- Retirement plan.
- Unlimited flexible paid time off, including a birthday day off.
Skills
Salesforce, Salesloft, ZoomInfo, Sales Engagement Platforms, Marketing Automation, Workflow Automation, Lead Scoring, Pipeline Handoffs, CRM, A/B Testing, LinkedIn, Intent Tools, Data Enrichment, Dashboard Reporting, Ai-Assisted Outbound
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