Senior Demand Generation Manager
Leads content-driven digital demand generation programs that create and accelerate B2B SaaS pipeline across PLG and SLG motions. Requires 7+ years of digital, content, or demand generation experience and strong sales partnership, campaign, automation, and attribution expertise.
About the job
Responsibilities
- Develop and execute content-led digital demand generation strategies aligned with pipeline creation and revenue goals across product-led (PLG) and sales-led (SLG) motions.
- Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact.
- Integrate digital and content execution with global campaigns, regional go-to-market priorities, and product launches.
- Test and evolve content formats and distribution approaches.
- Own long-form, thought leadership, campaign-specific, landing page, hub, interactive, and always-on content programs for developer and enterprise audiences.
- Orchestrate content-led nurture, re-engagement, account-based content, digital amplification, and paid media programs with field, SEO, and ABM teams.
- Partner with sales leaders and SDRs to address content gaps, build account-specific engagement programs, and surface engagement signals for outreach.
- Optimize content journeys, landing pages, and digital flows from acquisition through pipeline conversion.
- Build and refine nurture programs and connect content engagement to PLG activation.
- Identify funnel drop-off points and improve conversion through testing.
- Own KPIs for pipeline creation, content-influenced revenue, and program efficiency.
- Track discovery, engagement, conversion, pipeline, and revenue impact; partner with Marketing Analytics on attribution models and investment decisions.
Requirements
- 7+ years of experience in digital marketing, content marketing, or demand generation in B2B SaaS.
- Proven success driving pipeline and revenue through content-led digital programs.
- Experience working across both PLG and SLG go-to-market models.
- Strong background in content strategy, campaign execution, and marketing automation platforms.
- Experience building and optimizing integrated content programs in partnership with sales.
- Ability to combine strategic planning with hands-on execution.
- Data-driven approach to content development, distribution, and optimization.
- Ability to manage complexity, prioritize effectively, and execute quickly.
Compensation and Benefits
- Base salary: $150,000–$180,000 annually.
- Competitive equity package.
- Full medical coverage, flexible paid time off, wellness reimbursement, and monthly lunch stipend.
- Wellness programs, team-building events, and donation matching.
- In-office work five days per week for roles based in the San Francisco Bay Area.
Skills
Demand Generation, Content Marketing, Digital Marketing, B2B SaaS, Marketing Automation, Account-Based Marketing, SEO, Paid Media, Nurture Programs, Pipeline Attribution
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