Associate Director, Portfolio & Monetization Architecture
Lead the end-to-end strategic design of Spotify's subscription portfolio architecture, including tiers, add-ons, bundles, and pricing ladders across markets.
About the job
What You'll Do
- Own the architecture of Spotify’s subscription portfolio, including tier structure, add-ons, bundles, and how features are allocated across them.
- Set the logic of the price ladder, including relative pricing, upgrade paths, and how regional ladders work across developed and emerging markets.
- Drive the insight agenda with Consumer Insights and Analytics, shaping hypotheses, sequencing research, and translating findings into clear portfolio strategy recommendations.
- Partner with GTM Enablement and cross-functional teams to design, read, and apply in-market tests that connect consumer research with real behavior.
- Build the business case for portfolio decisions, including sizing, contribution logic, trade-offs, and long-term commercial impact.
- Drive alignment across Product, Finance, Pricing, Legal, Licensing, and senior leadership on key architecture decisions.
- Influence the product roadmap so what gets built reflects willingness-to-pay signals, consumer needs, and portfolio strategy.
- Own the multi-year evolution of Spotify’s subscription portfolio, including where the portfolio should sit two-to-three years out and the sequence of moves to get there.
Who You Are
- Deep commercial strategy experience in pricing, packaging, monetization, subscriptions, or consumer businesses.
- Think structurally and can reason across an entire packaging-and-pricing system, not just a single product, feature, or number.
- Strong intuition for consumer behavior and behavioral economics, including how people perceive value, compare tiers, and make purchase decisions.
- Track record of influencing senior stakeholders and building cross-functional consensus without direct authority.
- Can move fluently between consumer language and commercial logic, and comfortable being the voice of the consumer in strategic discussions.
- Experience with Good-Better-Best architectures, feature gating, add-ons, bundles, or regional price laddering.
- Experience from strategy consulting, product strategy, corporate strategy, pricing, consumer tech, media, or subscription businesses.
- Familiarity with content or rights licensing, and how it shapes product packaging, is valuable.
Skills
Pricing Strategy, Packaging Strategy, Monetization, Subscription Business Models, Consumer Insights, Behavioral Economics, Portfolio Architecture, Cross-Functional Collaboration, Business Case Development, Product Roadmap Influence
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