Marketing Data Science Manager

Responsibilities

• Set the strategy and roadmap for Marketing Data Science, prioritizing high-impact opportunities with key partners.
• Establish goals and measurement approaches for attribution, ROI, and campaign performance.
• Deliver insights that improve marketing investment and outcomes.
• Lead and develop capabilities across performance marketing, brand marketing, user insights, reporting, and data infrastructure.
• Optimize budgets, measure causal lift, and test conversion signals.
• Plan and assess brand marketing measurement, including long-term and lower-funnel impact.
• Develop retention and lifetime-value models and audience segmentation.
• Build self-service dashboards, executive reporting, scalable data models, and internal tools.
• Track advertising, media innovation, and marketing analytics methods.
• Partner with Data Science leaders to evaluate and responsibly adopt AI tools.

Requirements

• 6+ years of marketing data science experience, ideally at a media agency or in-house marketing organization.
• Proficiency with marketing analytics tools, including Google Analytics and advertising platforms.
• Familiarity with marketing mix modeling, causal lift or synthetic control, saturation modeling, optimization, and Bayesian approaches.
• Experience leading, mentoring, and developing talent.
• Strong stakeholder management and prioritization across complex workstreams.
• Strong storytelling and communication skills, with the ability to tailor data-driven recommendations to different audiences.

Compensation & Benefits

• Performance-based bonus plans for eligible employees.
• Medical, dental, and vision coverage.
• Retirement contributions with immediate vesting.
• Quarterly company wellness days.
• Country-specific holidays and a birthday day off.
• Home office stipend.
• Annual professional development budget.
• Quarterly well-being stipend.
• Paid parental leave.
• Employee referral bonus program.
• Additional benefits may include life and AD&D insurance, disability coverage, and an employee assistance program; benefits vary by country.