Growth Associate
Executes high-velocity, multichannel demand-generation campaigns for B2B SaaS buyers, producing copy and creative assets across email, advertising, landing pages, webinars, and nurture programs. Requires 4+ years of relevant experience, strong copywriting, experimentation skills, and cross-functional campaign execution.
About the job
Responsibilities
Creative Development & Copywriting
- Write high-converting email sequences, ads, landing page copy, nurture content, paid ads, webinar follow-ups, and other assets for demand generation and capture across core products.
- Translate persona insights, product value propositions, audience triggers, and campaign briefs into compelling messaging for HR and executive buyers.
- Build creative variations for A/B and multivariate testing across paid, email, and demand-generation programs.
Campaign Execution Across Channels
- Own end-to-end execution of creative-led demand-generation campaigns, partnering with Growth, Product Marketing, Content, and Sales.
- Produce multi-asset campaigns rapidly, ensuring cohesion across email, ads, landing pages, and creative.
- Repurpose webinars and content into evergreen, multichannel assets.
Experimentation & Iteration
- Develop hypotheses, run creative experiments, and iterate messaging quickly with Product Marketing, Sales, Content, and Growth stakeholders.
- Use performance data to refine copy and creative direction across paid social, nurture, in-product surfaces, and funnel stages.
Cross-Functional Collaboration
- Collaborate with Product Marketing, Sales, Content, and Growth teams to operationalize marketing strategies.
- Convert strategic direction into polished marketing outputs.
- Partner with Campaign Operations on campaign setup, segmentation, tracking, and reporting infrastructure.
- Partner with Sales to identify and address sales-funnel inefficiencies.
Content & Asset Production
- Maintain a library of reusable assets, including ad copy, email modules, positioning blocks, and nurture flows.
- Repurpose webinars, guides, research snippets, and product updates into high-performing assets across channels.
Performance Insights & Optimization
- Monitor performance dashboards with Marketing Operations and Revenue Operations support, synthesizing insights into actionable creative improvements.
- Iterate campaign elements using quantitative performance data and qualitative signals, including persona resonance, SDR feedback, and customer insights.
Requirements
- 4+ years of experience in growth or demand generation, product marketing, or similar roles within B2B SaaS or high-growth environments.
- Strong copywriting ability with examples across email, ads, landing pages, and multichannel creative.
- Ability to turn strategic direction into high-volume, channel-ready creative execution.
- Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across funnel stages.
- Experience with experimentation frameworks, including A/B testing, creative iteration, and messaging tests.
- Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles.
- Strong project management skills and ability to execute quickly across parallel workstreams.
- Proactive, scrappy, and iterative mindset; comfortable working in ambiguity and moving quickly.
Compensation & Benefits
- Competitive salary, benefits, and equity.
- US salary range varies by location and compensation tier; final offer amounts may vary based on professional background, experience, and location.
Skills
Copywriting, Demand Generation, Product Marketing, B2B SaaS, A/B Testing, Multivariate Testing, Marketing Automation, Content Management Systems, Audience Segmentation, Paid Social, Email Marketing, Landing Pages, Marketing Operations, Revenue Operations, Project Management
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