Skip to content
ModalModalNew York, NY

Product Marketing Manager

Develops product positioning, messaging, and launch strategies targeting AI/ML engineers and technical buyers. Crafts copy across platforms, optimizes distribution, enables sales with collateral, and drives content like case studies in a PLG-to-enterprise environment. Requires 5+ years in developer tools/AI marketing.

190k – 260k/yr
On-site5+ YOEProduct Marketing

About the role

Responsibilities

  • Partner with leadership on GTM strategy, messaging, and product launch strategy
  • Develop positioning that lands with AI and ML Engineers, along with technical decision makers
  • Own the narrative and copy across all of our surfaces (web, video, email, social, events) to ensure it communicates our value proposition and vibe clearly and consistently
  • Optimize distribution across key channels (i.e. Twitter, LinkedIn, YouTube, etc)
  • Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
  • Take the lead in driving content initiatives, specifically around case studies, video, product updates

Requirements

  • 5+ years of experience in product marketing within developer tools and/or AI
  • Strong understanding of the fundamentals of our space - you don’t need to be an engineer, but you should be comfortable communicating technical concepts to engineers
  • You get we’re marketing to humans (and now their agents). And those people make purchasing decisions. So you’re comfortable jumping between B2C/PLG and an enterprise sales motion
  • Excellent writing, editing, and communication skills. You have good taste and take pride in doing great work, even on small details
  • Excel at crafting positioning and messaging that resonates with practitioner and technical buyers alike
  • Have a track record of successful product launches that drove measurable business impact
  • Ability to work in-person in a fast-paced, high-growth startup environment

Skills

Product MarketingGo-to-Market StrategyMessagingPositioningCopywritingDeveloper ToolsAI/MLProduct-Led GrowthEnterprise SalesContent Creation

Similar roles

Product Marketing jobs
Baseten

Ecosystem Partnerships Product Marketings Manager

BasetenSan Francisco, CA +1

Drive ecosystem partner success at Baseten by shaping joint solution narratives, creating technical content, building sales enablement programs, and executing co-marketing campaigns with AI partners. Requires 3-5 years product/partner marketing experience, strong technical communication skills, and familiarity with AI/ML concepts.

190k – 210k/yr
Hybrid3+ YOEProduct Marketing
Imprint

Marketing Manager, Go-To-Market

ImprintNew York, NY +1

Own launch strategy, execution, and partner marketing for new co-branded credit card partner launches at Imprint. Lead cross-functional GTM plans, co-marketing programs, creative briefings, and build scalable launch playbooks while educating partners on best practices.

180k – 200k/yr
Hybrid5+ YOEProduct Marketing
Gigs

Partner Marketing, Fintech

GigsNew York, NY +1

Drive co-marketing programs and campaigns with strategic partners to scale connectivity adoption and revenue. Requires strong storytelling, creative collaboration, and experience in high-growth tech.

180k – 220k/yr
Hybrid5+ YOEProduct Marketing
Blacksmith

Product Marketing Manager

BlacksmithSan Francisco, CA

Own product positioning, launches, and sales enablement for a fast-growing CI infrastructure startup. Translate complex technical concepts into compelling customer messaging and drive GTM execution.

180k – 250k/yr
On-site5+ YOEProduct Marketing
Imprint

Founding Product Marketer

ImprintNew York, NY

Founding product marketer to own GTM strategy, positioning, messaging, and launches for a multi-product fintech payments platform. Build the function from scratch while partnering cross-functionally with engineering, BD, and founders.

180k – 230k/yr
Hybrid5+ YOEProduct Marketing