Drive ecosystem partner success at Baseten by shaping joint solution narratives, creating technical content, building sales enablement programs, and executing co-marketing campaigns with AI partners. Requires 3-5 years product/partner marketing experience, strong technical communication skills, and familiarity with AI/ML concepts.
190k – 210k
Hybrid3+ YOEProduct Marketing
About the role
Key Responsibilities
Develop compelling technical blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions.
Translate technical integrations into clear, differentiated messaging for both technical and business audiences.
Build and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions.
Create sales playbooks and battlecards tailored to each partner’s ecosystem.
Plan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities.
Manage partner marketing calendars and ensure alignment with key product milestones.
Work closely with product marketing, product management, growth marketing, events and sales to align messaging and GTM initiatives.
Serve as the marketing point-of-contact for the partnerships team.
Qualifications
3-5 years of experience in product marketing, partner marketing, or related roles in B2B technology.
Track record of working with innovative and fast moving AI partners in joint go-to-market programs is a plus.
Exceptional written and verbal communication skills; ability to create high-quality content across multiple formats.
Strong program management skills with the ability to handle multiple partners and campaigns simultaneously.
Technical curiosity and ability to quickly learn new technologies and ecosystems.
Comfortable working in a fast-paced, high-growth environment.
Preferred Skills
Familiarity with developer ecosystems, APIs, and modern software development practices.
Knowledge of AI/ML infrastructure, model serving, and performance optimization concepts.
Develops product positioning, messaging, and launch strategies targeting AI/ML engineers and technical buyers. Crafts copy across platforms, optimizes distribution, enables sales with collateral, and drives content like case studies in a PLG-to-enterprise environment. Requires 5+ years in developer tools/AI marketing.
190k – 260k
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