Manager, Field & Channel Marketing
Leads North American field and channel marketing strategy, managing a team and programs that drive pipeline and revenue through events, account-based activations, and partner initiatives. Requires 7+ years of B2B marketing experience, people leadership, and hands-on expertise with channel programs and MDF.
About the job
Responsibilities
- Lead, coach, and develop a team of field marketers supporting NAMER regions.
- Own the NAMER field marketing strategy, with a focus on pipeline generation and revenue impact.
- Plan and oversee field programs, including tentpole events, regional events, executive engagements, ABM activations, and roadshows.
- Build and scale channel and partner field marketing programs, including joint events and MDF-driven programs.
- Partner with Sales Leaders, Regional Managers, and Account Executives to align programs with territory plans, account priorities, and deal progression.
- Collaborate with Demand Generation, Product Marketing, and Brand teams on integrated campaigns and consistent messaging.
- Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up.
- Operationalize field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement.
- Own regional budgets, forecasting, and vendor management.
- Define and track metrics such as sourced and influenced pipeline, meetings, ROI, and program performance.
- Continuously evaluate and optimize field programs using data and feedback.
Requirements
- 7+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology.
- 2+ years of people-management experience leading and developing marketing teams.
- Proven success driving measurable pipeline and revenue through field and event marketing.
- Hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization.
- Strong experience partnering with Sales leadership and account teams.
- Experience managing budgets and reporting on ROI and performance metrics.
- Excellent project management, communication, presentation, and stakeholder management skills.
- Data-driven mindset with the ability to translate performance metrics into action.
- Results-oriented approach and experience building marketing strategies that deliver tangible business outcomes.
- Proactive, solutions-oriented mindset suited to a fast-paced environment.
- Experience with marketing technology, especially marketing automation and tools such as Asana and HubSpot.
- Experience working in high-growth or scaling organizations.
Nice to Have
- Experience supporting public-sector or regulated industries.
Compensation
- Target annual salary: $152,000–$175,000.
- 10% bonus and equity.
Skills
B2B Marketing, Field Marketing, Channel Marketing, Partner Marketing, Event Marketing, Account-Based Marketing, Demand Generation, Marketing Automation, Asana, HubSpot, Mdf Strategy, Pipeline Generation, Budget Management, ROI Analysis, Project Management
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