Senior Product Manager - Custom Objects & CRM Data Platform
Own the strategy and roadmap for Custom Objects and the CRM data platform, partnering with engineering and architecture to build scalable data primitives, APIs, integrations, and workflows. Requires 7+ years of product management experience with technically complex platform or data products.
About the job
Responsibilities
- Define product strategy and roadmap for Custom Objects and the CRM data model.
- Build scalable capabilities for custom entities, fields, records, relationships, associations, and permissions.
- Partner with Engineering and Architecture on data models, schemas, APIs, scalability, data integrity, performance, and platform extensibility.
- Extend Custom Objects across workflows, reporting, contacts, companies, opportunities, forms, integrations, AI, and other products.
- Evolve APIs, webhooks, import/export, and synchronization capabilities for external integrations.
- Translate customer requirements into reusable platform primitives.
- Drive the product lifecycle from discovery and technical design through delivery, adoption, and iteration.
- Define success metrics for adoption, usage, API consumption, platform reliability, and customer outcomes.
Requirements
- 7+ years of Product Management experience.
- Significant experience with platform, CRM, data, developer, infrastructure, or integration products.
- Strong understanding of relational databases, entity-relationship modeling, schemas, metadata, and relationship types.
- Strong understanding of APIs, webhooks, data synchronization, integrations, imports/exports, and data mapping.
- Ability to evaluate data integrity, scalability, performance, backward compatibility, and system-level trade-offs.
- Experience working deeply with Engineering and Architecture on technically complex products.
- Strong product judgment and ability to simplify sophisticated platform capabilities for SMB customers.
- Ability to operate in ambiguous problem spaces and align Product, Engineering, Design, Data, and GTM teams.
Nice-to-haves
- Experience with CRM platforms such as Salesforce, HubSpot, or Dynamics.
- Experience with flexible data platforms such as Airtable, Notion, or Coda.
- Experience with API or developer platforms.
- Experience with integration or iPaaS platforms such as Zapier, Workato, or Tray.io.
- Experience with database, ERP, CDP, data infrastructure, or systems-of-record products.
- Familiarity with SQL, APIs, data modeling, or integration architecture.
Skills
Product Management, CRM, Relational Databases, Data Modeling, Entity-Relationship Modeling, APIs, Webhooks, Data Synchronization, Integrations, SQL, Data Mapping, Schemas, Salesforce, HubSpot, Airtable
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