Creative Director, Brand Marketing

Responsibilities

• Create a vision for the Chime brand that translates into powerful and authentic storytelling that drives awareness/consideration
• Develop and execute a creative vision for what our brand looks and feels like through integrated marketing campaigns, TV, activations, social campaigns, and partnerships across all channels
• Champion bold ideas and creative approaches to telling Chime’s stories and more deeply connecting with Chime’s members
• Oversee the end-to-end creative process, from concept development to final execution, ensuring alignment with the company's brand values and marketing objectives
• Collaborate with marketing leads to create integrated campaigns that resonate with target audiences
• Provide strategic direction and leadership to a team of art directors, designers and copywriters, fostering an environment of creativity, innovation, and collaboration
• Lead creative brainstorming sessions, providing clear guidance, feedback, and inspiration to generate impactful ideas
• Manage relationships with external creative agencies, production houses, and media partners to ensure high-quality execution of campaigns
• Stay current with industry trends, emerging technologies, and best practices to ensure our creative work is fresh and relevant
• Maintain a strong understanding of our consumer base, market trends, and competitor landscape to inform creative strategies

Requirements

• 8+ years in creative leadership, with at least 5 years in a leadership position building brand-level work
• Deep understanding of advanced AI tools to support the creative process
• Bachelor's degree in Marketing, Advertising, Design, Copywriting or a related field
• Proven experience working in a creative agency environment, with a strong portfolio of consumer-facing campaigns, including TV spots, digital, and partnership initiatives
• Demonstrated ability to develop creative concepts that drive engagement and brand loyalty
• Strong leadership skills with the ability to inspire, mentor, and lead a small creative team
• Excellent communication and presentation skills, with the ability to articulate creative ideas and concepts to stakeholders
• Experience managing cross-functional teams and collaborating with external partners

Nice-to-Haves

• A deep passion for building brands with a results-oriented mindset