OtterMountain View, CADirector of Product Marketing to define ICP, own positioning/messaging, lead GTM and product launches, create sales enablement content, and drive experiments for acquisition, activation, retention and expansion at Otter.ai. Requires 7+ years product marketing experience with strong strategic, execution, and cross-functional leadership skills in fast-paced B2B SaaS environments.
Define the story that sells: Create clear, differentiated messaging, proof points, and use-case narratives that make Otter’s value obvious.
Run experiments that drive scale: Work with Sales and Demand Gen to test messaging, offers, and content—and roll out what converts.
Equip Sales to win: Build talk tracks, battlecards, decks, and plays that improve win rates, shorten cycles, and qualify deals.
Lead product launches: Own GTM strategy, readiness, and cross-functional execution for major releases with clear goals and timelines.
Establish a predictable launch rhythm: Manage quarterly release comms and internal/external readiness across Product, Sales, CS, and Support.
Turn insights into strategy: Lead VOC, market, and competitive research to refine our ICP, positioning, and product narrative.
Create high-impact content: Produce web pages, one-pagers, case studies, webinars, and thought leadership that move buyers forward.
Accelerate lifecycle growth: Partner with Product and CS to improve activation, retention, and expansion through lifecycle and in-product messaging.
Measure what matters: Define KPIs, build dashboards, and turn performance insights into clear recommendations and next steps.
Connect the org: Align Product, Sales, Marketing, and CS around a consistent story and coordinated execution.
Own win/loss + field feedback: Identify why we win or lose and use those insights to refine messaging, plays, and roadmap inputs.
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