Director, Regional Marketing - Mid Market

Responsibilities

Regional Demand Generation Strategy

• Build and own NA mid-market marketing targets, integrated field programs, and global expansion initiatives across emerging markets and channels to support AOP and revenue goals.
• Lead mid-market expansion initiatives, including developing go-to-market strategies across emerging markets, distribution and resellers. Scale programs and teams to support global growth objectives.
• Partner with sales and marketing to launch high-impact ABM campaigns that engage key accounts, build brand visibility, and generate high-value pipeline.
• Identify regional trends and whitespace to guide the team’s channel strategy across paid media, email, and content syndication.
• Manage the regional budget, forecasts, and ROI; translate dashboard data into clear performance narratives and pipeline risk mitigation plans for leadership.
• Ensure mid-market demand generation messaging aligns with Product Marketing, Brand, and Creative priorities across the funnel.

Regional Strategic Events Planning & Execution

• Set the strategy, priorities, and success metrics for regional events, ensuring experiences drive meaningful engagement and measurable business impact.
• Partner with sales leadership and Marketing Ops to identify strategic cities, verticals, and accounts for field activations.
• Act as a brand ambassador to build strong stakeholder relationships while collaborating with Ops to optimize lead quality, conversion efficiency, and ROI.

Team Management and Leadership

• Lead, mentor, and foster a high-performing culture for a team of regional marketing professionals through clear goal-setting and professional development.
• Establish KPIs, analyze campaign results, and continuously optimize strategies to improve marketing outcomes.

Cross-Functional Collaboration

• Serve as the senior marketing stakeholder for NA mid-market, collaborating with sales, channel, and global marketing executives.
• Partner with Sales, Product Marketing, Content, and Global Campaigns teams to customize strategies based on territory needs and broader corporate goals.

Requirements

• 10+ years of marketing experience in demand generation, ABM, field marketing, or event management, preferably within cybersecurity/SaaS.
• Proven leadership skills with experience managing, motivating, and collaborating with high-performing, cross-functional teams.
• North American mid-market expertise, including deep knowledge of regional marketing best practices and cultural nuances.
• Track record of driving pipeline and revenue through multi-channel demand generation campaigns and high-impact regional events/roadshows.
• Strategic and analytical mindset to align marketing initiatives with business goals and rigorously measure campaign ROI.
• Strong operational skills, including experience managing program-level budgets and thriving in fast-paced, dynamic environments.
• Ability to travel ~40% of the time to support regional initiatives and events.

Compensation & Benefits

• Compensation Range: $200,000 to $215,000 base, plus bonus, and equity
• 100% remote work environment
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth