Creative Director, Growth and Product Marketing

Responsibilities

• Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand-building, and performance-driving.
• Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content.
• Partner closely with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop creative strategies rooted in product positioning, audience insights, funnel stage, and performance goals.
• Lead, manage, and develop a multidisciplinary creative team that may include ACDs, art directors, designers, copywriters, video editors, motion designers, and emerging creative specialists.
• Set creative direction, run reviews, elevate the quality of the work, and create a culture of creative excellence, curiosity, experimentation, and continuous improvement.
• Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches that help high-quality work move faster.
• Shape the team’s AI-enabled creative workflow strategy, identifying where tools and agent-based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and creative throughput.

Requirements

• 10+ years in creative roles, with at least 3-5 years in a leadership position overseeing performance or growth-focused creative.
• Deep experience with DTC creative — understanding how to build for the feed, how to test, and how to read results.
• Strong portfolio of paid social, digital, and video creative with measurable performance outcomes.
• Fluency in the full funnel — from awareness through conversion — and how creative strategy shifts across stages.
• Proven ability to lead a creative team while staying close to the work yourself.
• Strong collaboration skills with cross-functional partners in growth, PMM, data, and brand.
• Comfort working in a fast-moving, test-and-learn environment where speed and quality both matter.
• Experience with or genuine curiosity about AI creative tools and how they can accelerate production and testing.

Nice-to-Haves

• Hands-on creative instincts and willingness to jump in when needed.
• Experience shaping AI-enabled creative practices and workflows.