Senior Manager, Content & Community Marketing

Leads Headway’s provider community and content marketing strategy, building engagement channels, events, ambassador programs, and provider advocacy systems. The role requires experience scaling digital communities, producing meaningful events, and tying community initiatives to measurable business outcomes.

About the job

Responsibilities

Own and define the provider community strategy, including its purpose, member experience, value proposition, and alignment with business goals.
Design the full member journey from newly onboarded provider to active participant, champion, and public advocate.
Build programs, milestones, and recognition structures that develop provider participation and advocacy.
Establish the right mix of community channels, events, and experiences based on provider behavior and valuable conversation spaces.
Develop content and programming strategies for each channel, including topics, formats, voices, and cadences.
Manage community channels day to day by moderating conversations, surfacing contributions, and routing provider feedback internally.
Create an ambassador program that identifies and engages brand champions.
Build a scalable social-proof system for capturing provider stories, video testimonials, and written case studies.
Partner cross-functionally to amplify provider advocacy across marketing channels and sales motions.
Measure engagement depth and business outcomes, reallocating resources toward content and channels that convert audiences into participants.

Requirements

Experience building and scaling a digital community with demonstrable business results beyond engagement metrics.
Experience designing and producing in-person and virtual events that create belonging and loyalty.
Experience establishing an ambassador or advocacy program and converting advocates into a growth channel.
Ability to treat community as a relationship engine and remain accountable for business outcomes.
Strong point of view on content, format, channel fit, and professional audience engagement.

Compensation and Benefits

Expected base pay range: $180,000–$225,000.
Equity compensation.
Medical, dental, and vision coverage.
HSA/FSA.
401(k).
Work-from-home stipend.
Therapy reimbursement.
16-week parental leave for eligible employees.
Carrot Fertility reimbursement and membership.
13 paid holidays plus company holiday break.
Flexible PTO.
Employee assistance program.
Training and professional development.

Skills

Community Management, Content Marketing, Event Management, Ambassador Programs, Advocacy Programs, Digital Communities, Social Proof, Video Testimonials, Case Studies, Community Strategy