Product Marketing Manager

What You Will Do

• Support and execute go-to-market launches for new product features and updates
• Develop clear and differentiated product positioning and messaging
• Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
• Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
• Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
• Work closely with Product and Engineering to translate technical capabilities into clear customer value
• Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
• Build customer advocacy assets including case studies, testimonials, and success stories
• Manage and grow Rollstack’s social media presence, particularly on LinkedIn
• Collaborate with Customer Success to identify customer wins, insights, and real-world use cases
• Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
• Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline

Who We Are Looking For

• 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
• Strong content creation and storytelling skills, with the ability to simplify technical concepts
• Experience developing product messaging, positioning, and marketing content
• Proficiency with modern AI tools for marketing workflows, including: Claude, ChatGPT, video editing tools such as Nano Banana
• Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
• Experience using marketing and sales tools including: Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io, Mailchimp, or similar tools
• Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
• Strong analytical mindset and ability to measure marketing performance and optimize campaigns
• Excellent written and verbal communication skills with strong attention to detail
• Customer-centric mindset and ability to deeply understand customer workflows and needs
• Familiarity with the data, analytics, or productivity software ecosystem is a plus
• Thrives in a fast-moving startup environment with high ownership and autonomy
• Bachelor’s degree in STEM, Marketing, Business, or a related field is a plus