Senior Account Based Management Strategist

Responsibilities

• Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations.
• Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership.
• Design and execute 1:1 and 1: few programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels.
• Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts.
• Translate account and buyer insights into personalization strategies, offers, messaging, and content briefs in partnership with Product Marketing, Content, Creative, and channel teams.
• Establish account-level measurement with Analytics and RevOps across buying-group coverage, engagement, opportunity creation, pipeline, velocity, and revenue impact.
• Build reusable ABM playbooks, governance, operating rhythms, and decision frameworks that enable the motion to scale across products, industries, and account cohorts.
• Develop a point of view on how AI can responsibly improve account research, orchestration, personalization, analysis, and execution while maintaining strong human judgment and quality.

Requirements

• 10+ years of B2B enterprise marketing experience, with deep ownership of account-based marketing or enterprise demand generation programs in a complex sales environment.
• Track record of creating qualified pipeline and advancing strategic accounts through 1:1 and 1:few motions.
• Strong understanding of buying groups, account planning, intent and engagement signals, sales orchestration, integrated campaigns, and account-level measurement.
• Demonstrated ability to influence and align senior Sales, SDR, RevOps, Marketing, and GTM partners without relying on formal authority.
• Strong analytical judgment, with the ability to distinguish signal from noise, diagnose performance, and translate insights into clear investment and execution decisions.
• Exceptional written and verbal communication skills, with the ability to make complex strategies concrete for executives and operators.
• Comfort operating in ambiguity, moving from zero to one, and staying close to execution while building scalable systems.
• Genuine curiosity about AI and how it will reshape enterprise work, buying behavior, and modern go-to-market teams.

Nice-to-Haves

• Experience using AI to improve account research, orchestration, personalization, analysis, and execution.