What you'll do
- Own full-funnel strategy: Define and execute the product strategy for patient acquisition, activation, and re-engagement, creating a predictable growth engine and sustainable month-over-month win-back motions.
- Unlock new growth channels: Invent and scale entirely new funnels to reach prospective patients, ensuring they clearly understand Pomelo's value and care model by the time they complete enrollment.
- Lead cross-functional delivery: Rally a team of engineers, marketers, clinical operations staff, and data scientists through rapid MVP iterations and bold product reimaginings.
- Partner with Marketing: Collaborate closely with Marketing to refine patient-facing messaging, finding the best ways to tell prospective patients about the value and impact of Pomelo.
- Experiment with applied AI & ops: Test innovative approaches, including applied AI and human operational processes, to reach, enroll, and keep patients connected to care more effectively.
- Drive data-informed insights: Dig into enrollment and engagement data, uncover hidden signals, establish core metrics, and act as the C-suite's go-to expert on top-of-funnel growth mechanics.
Who you are
- 4+ years in consumer products with a proven track record owning full growth funnels end-to-end (acquisition, activation, conversion, and retention) for digital products.
- A full-funnel growth thinker, equally comfortable inventing new ways for people to find a product and engineering how they convert and stick.
- Fluent in data. You reach for the numbers before your instincts, run your own analysis instead of waiting on a dashboard, and know the difference between a metric that moved and a bet that worked.
- Thrive in ambiguity with a bias for action. A first-principles thinker who creates structure and clarity in a brand-new problem space and makes confident calls with incomplete information.
- A master of scrappy execution: you launch an MVP fast and iterate toward a bigger vision, rather than waiting for the perfect plan.
- Strong product and design sense, with a genuine passion for building consumer-grade experiences that people love.
- Exceptional communicator and collaborator who can rally a cross-functional team and manage stakeholders from the C-suite to the front lines of care.
- Energized by hard healthcare problems and building for underserved patient populations.
Nice-to-haves
- Experience with products that bridge digital experiences and human-delivered services, and/or products that are free for the end-consumer.
- Experience building products powered by LLMs or voice agents.
- Experience being held to revenue goals.
- Strong SQL skills.
- Experience in healthcare technology, particularly in outreach and acquisition.
- A background in product or lifecycle marketing.
Benefits
- Comprehensive Health, Dental, and Vision coverage for employees and their families
- High deductible Health Plans with Health Savings Account (HSA) options
- Flexible Spending Account (FSA)
- Equity grant participation
- 401(k) program
- Competitive vacation policy
- 16 weeks paid parental leave
- Fully remote work flexibility (within the US)
Compensation
The expected base salary range offered for this role is $180,000-$210,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications.