Demand Generation Campaign Manager

Responsibilities

End-to-End Campaign Execution

• Own the full execution lifecycle of assigned integrated campaigns.
• Manage timelines, dependencies, quality, and multiple workstreams.
• Make tactical decisions to keep programs on track and aligned with objectives.

Cross-Channel Orchestration

• Coordinate Paid Media, Web, Lifecycle, Field, and Brand partners to create a cohesive customer journey.
• Manage cross-functional dependencies and timelines to ensure programs launch on time.
• Hold teams accountable to SLAs and proactively escalate blockers.

Brief Development and GTM Alignment

• Create campaign briefs covering objectives, targeting, messaging, and channel mix.
• Align campaign strategy with Product Marketing, Content, Brand, and Revenue teams.
• Synthesize feedback and recommend strategic refinements based on data and stakeholder input.

Pipeline Accountability and Optimization

• Manage campaign performance against funnel targets, including leads, MQLs, IOs, pipeline, and bookings.
• Identify new tactics and iterate on underperforming programs.
• Champion a resilient, test-and-learn approach to continuous improvement.

Data Analysis and Iteration

• Measure campaign performance and communicate results to stakeholders.
• Derive actionable insights to inform optimization and budget allocation.
• Build campaign measurement infrastructure and use data to make trade-off decisions.

Stakeholder Activation and Revenue Alignment

• Act as the primary operational contact for Sales and SDR teams for assigned campaigns.
• Enable Sales teams with campaign content and context.
• Monitor internal SLAs and lead-routing best practices.
• Partner with Revenue leadership and provide visibility and execution support.

Function Contribution

• Participate in team planning and process refinement.
• Share campaign learnings and best practices.
• Contribute to the evolution of playbooks and standards.
• Build expertise in a campaign domain, channel, audience, or motion.

Requirements

• 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment.
• Demonstrated ability to execute complex workflows using GTM standards and SLAs.
• Track record of owning multiple campaigns or programs from planning through optimization.
• Strong cross-functional project management and stakeholder coordination skills.
• Comfort with marketing technology, analytics platforms, and data-driven decision-making.
• Ability to manage ambiguity and competing priorities.
• Organized, detail-oriented approach to execution and documentation.
• Strong written and verbal communication skills.
• Ability to collaborate, influence stakeholders, exercise judgment, and work autonomously.
• Resilient, growth-oriented mindset with a willingness to experiment and iterate quickly.

Compensation and Benefits

• Base wage range: $109,000.00–$136,000.00 per year for the New York City office.
• Actual compensation depends on factors including skills, relevant experience, and work location.
• Salary ranges may differ for positions based in other locations.
• Benefits and perks are provided under Justworks’ Total Reward Philosophy.