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Second NatureSecond NatureUnited States

Growth Marketing Manager

Growth Marketing Manager leading full-funnel omnichannel campaigns, email nurtures, and HubSpot automations to drive conversion, adoption, and revenue for a resident experience SaaS platform. Requires 3-5 years B2B marketing experience, strong analytics, and cross-functional collaboration in a remote-first environment.

110k – 115k/yr
Remote3+ YOEGrowth Marketing

About the role

What You’ll Own

Lead Integrated, Full-Funnel Campaigns

  • Plan and execute omnichannel campaigns that support product launches, sales motions, and partner initiatives
  • Build and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution
  • Translate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and more

Drive Conversion and Adoption

  • Launch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cycles
  • Develop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit services
  • Partner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomes

Scale and Optimize Performance

  • Monitor campaign performance across the funnel and translate insights into clear, actionable recommendations
  • Run structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what works
  • Ensure accurate attribution and data hygiene in partnership with Marketing Ops and RevOps

Own and Optimize HubSpot

  • Serve as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emails
  • Improve segmentation and routing to better support campaign execution and sales follow-up
  • Continuously enhance the system to support evolving team needs and campaign complexity

About You

Campaign Strategy & Execution

  • Experience leading multi-channel and email nurture campaigns that generate measurable funnel impact
  • Skilled at developing briefs, messaging frameworks, and customer journeys aligned to GTM goals

Cross-Functional Collaboration

  • Highly organized and detail-oriented project manager
  • Comfortable working across teams to keep initiatives moving and aligned

Analytics & Optimization

  • Strong analytical mindset with the ability to translate funnel metrics into insights
  • Familiar with building reports and dashboards that drive decision-making

Messaging & Audience Targeting

  • Adept at adapting messaging for segmented audiences (B2B2C) including property managers and residents
  • Skilled at turning complex offerings into concise, high-impact content that gets noticed in crowded inboxes

What We're Looking For

  • 3–5 years of experience in B2B marketing, ideally in SaaS, proptech, or a dual-audience (B2B2C) environment
  • Hands-on experience with HubSpot (required), plus Chili Piper, Salesforce, Customer.io, and project management tools like Asana or Monday
  • Proven track record of designing, launching, and optimizing campaigns that drive revenue
  • Strong understanding of lead lifecycle, funnel metrics, and marketing automation best practices
  • Proactive, self-starter mindset with the ability to thrive in a fast-paced, high-growth environment

Skills

HubSpotSalesforcechili pipercustomer.ioAsanamonday.comMarketing Automationemail nurture campaignsfunnel optimizationb2b2c marketing

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