Senior Principal, Marketing Strategic Finance & Analytics
Leads strategic finance and analytics for Airbnb’s marketing organization, evaluating investments, budgets, KPIs, and campaign ROI while partnering with Finance, Marketing, Data Science, and senior leadership. Requires 15+ years of relevant experience and strong financial modeling, analytical, and executive communication skills.
About the job
Responsibilities
- Support marketing investment strategy, including spend allocation and pacing discussions with Finance and Marketing leadership.
- Track marketing media and production budgets and inform strategic allocations.
- Establish KPI frameworks and set and monitor targets, OKRs, and efficiency goals for marketing channels and campaigns.
- Develop ROI calculation methodologies with Data Science and Research teams and lead holistic campaign reviews.
- Support weekly reporting and quarterly campaign performance reviews.
- Conduct analytical deep dives into business trends and variance drivers, including data extraction, analysis, visualization, and presentation.
- Partner with Marketing, Product Marketing, Hosting, Finance, and Data Science leadership to develop strategy and improve business performance.
Requirements
- 15+ years of relevant business and analytics experience, ideally combining financial planning, management consulting, and/or analytics.
- Strong financial analysis and modeling skills.
- SQL experience preferred.
- Ability to influence and collaborate cross-functionally with internal teams and external partners.
- Strong communication skills and ability to synthesize large datasets into narratives and recommendations.
- Advanced presentation skills using Google Docs, Keynote, and Excel.
- Understanding of current social networking systems.
Nice-to-haves
- Experience in the marketing ecosystem, such as media agencies, content providers, or brands.
- Familiarity with marketing channels and KPIs, acquisition funnel analysis, and campaign effectiveness evaluation.
Compensation
- Base pay range: $204,000-$245,000 USD.
- May also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Skills
Financial Modeling, Financial Analysis, SQL, Data Analysis, Data Visualization, Marketing Analytics, ROI Analysis, Kpi Management, Excel, Keynote, Google Docs, Acquisition Funnel Analysis
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