Product Manager, Onboarding and Growth
Own onboarding and product-led growth for a B2B SaaS platform, designing product and email experiences that improve adoption across organizational roles. The role requires strong product judgment, customer research, metrics expertise, and close collaboration with Customer Success, Revenue Operations, and engineering.
About the job
Responsibilities
- Own onboarding and growth for Ashby’s B2B SaaS product, focusing on helping users and organizations realize value sooner.
- Research the end-to-end customer journey and design onboarding experiences for different roles, stakeholders, and stages.
- Productize customer-success onboarding learnings through product and transactional email experiences.
- Lead the product-led growth motion in partnership with Customer Success.
- Define, track, and analyze adoption and growth metrics tied to customer value.
- Define Product Qualified Leads (PQLs) and partner with Revenue Operations on routing product signals into go-to-market activity.
- Improve product features and experiences to make onboarding easier and drive adoption.
- Develop frameworks and advise other product teams on adoption.
- Coach and motivate high-agency engineers, manage scope, prioritize ruthlessly, and drive delivery at high velocity.
Requirements
- Experience owning onboarding, expansion, or growth for a B2B SaaS product.
- Strong product judgment and taste, with a principled, research- and data-informed approach to growth.
- Evidence of driving long-term growth results.
- Deep curiosity about end users and their work.
- Excellent written communication skills.
- Experience developing product metrics connected to customer value.
- Strong relationships with Customer Success teams.
- Ability to coach and motivate engineers and create urgency.
Benefits
- 10-year exercise window for stock options.
- Unlimited paid time off, with four weeks recommended annually.
- Twelve weeks of fully paid family leave in the United States.
- Equipment, software, and office furniture budget.
- $100/month education budget, with manager-approved coverage for higher-cost items such as conferences.
- $250/month tool budget, plus access to Claude, Cursor, and Codex.
- Fully covered health insurance premiums in the United States and supplemental health insurance for employees and dependents in other countries.
Skills
Product Management, B2B SaaS, Product-Led Growth, Customer Onboarding, Customer Journey Mapping, Product Analytics, Product Metrics, Transactional Email, Revenue Operations, Product Qualified Leads, Customer Research, Growth Strategy
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